Ep 05 - Data Redux Hit the Bottle

Beverage producers have access to oodles of data. From DTC customers to key accounts to media contacts, data is the oil that makes the machine run, to coin a phrase from our friend Paul Mabray. In today’s episode, Mike Wangbickler interviews a visionary in the space, who is looking at how wineries and wine regions can leverage BIG DATA to make better business decisions. Emma and Mike lead a discussion on using data and technology for better public relations; and our tip of the week is gaining customer data while maintaining trust.

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Show Notes

Cathy Huyghe - https://enolytics.com

Tara Goode - https://www.williamchriswines.com/

Thea Dwelle - http://vinewire.biz/

Balzac Communications - https://balzac.com






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