28 episodes

From exploring the beverage buyer journey to leveraging modern public relations to how marketing automation is changing the way we engage with consumers, Hit the Bottle goes above and beyond the ordinary to ask questions and get answers about beverage marketing strategy, technology, and leadership.

Support us here or on Patreon: https://www.patreon.com/htbpodcast Support this podcast: https://anchor.fm/htbpodcast/support

Hit the Bottle Michael Wangbickler

    • Business
    • 4.7 • 10 Ratings

From exploring the beverage buyer journey to leveraging modern public relations to how marketing automation is changing the way we engage with consumers, Hit the Bottle goes above and beyond the ordinary to ask questions and get answers about beverage marketing strategy, technology, and leadership.

Support us here or on Patreon: https://www.patreon.com/htbpodcast Support this podcast: https://anchor.fm/htbpodcast/support

    Ep 27 - Wine Media in the Wine Biz

    Ep 27 - Wine Media in the Wine Biz

    On today’s episode, Mike talks with his good friend, Jeff Siegel, otherwise known as the Wine Curmudgeon; writer, author of The Wine Curmudgeon's Guide to Cheap Wine, and excellent freelance writer. The two discuss wine media – how it’s changed from the 'good old days', and how it continues to change moving into the future. 

    The two also chat about how the wine biz has changed in 'modern' times, and how it's perceived by new generations. This is definitely an episode you don’t want to miss!


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    • 38 min
    Ep 26 - Cheers to Vinexpo and Drinks America

    Ep 26 - Cheers to Vinexpo and Drinks America

    Meet Beckie Kier, Event Director for Vinexpo America and Drinks America, who has led the team on the U.S.-based Vinexpo event since its launch in 2018. Learn all about how Vinexpo New York transformed to Vinexpo America, and the brand-new Drinks America that was created in response to a forecasted continuing rise in consumption of spirits and ready-to-drink beverages. This is an episode you don’t want to miss!


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    • 14 min
    Ep 25 - All About WineFuture 2021

    Ep 25 - All About WineFuture 2021

    Four crises happening at once – pandemic, economic recession, climate crisis and systemic inequalities - the largest (and perhaps best) online conference we’ll probably see this year addresses all four: WineFuture 2021.

    On today’s episode, Mike and Emma are joined by our esteemed guests, Pancho Campo and David Furer, the ringleaders of this auspicious conference, who give us insights on the conference itself, as well as a number of the special guests participating this year. This is an episode you don’t want to miss.


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    • 21 min
    Ep 24 - International Wine in the U.S.A.

    Ep 24 - International Wine in the U.S.A.

    For a change of pace on today's episode, Mike and Emma talk amongst themselves weighing in on what it takes for International Wines to have a presence here in the U.S. Their combined multi-years of experience is well worth a listen. Be sure to pay attention!


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    • 23 min
    Ep 23 - Podcast about Podcasts

    Ep 23 - Podcast about Podcasts

    According to multiple sources, there are over 1.5  million podcasts and 34 million episodes as of October 2020. 50% of all U.S. homes are podcast fans, 49% of podcast listening is done at home, and 22% of listening is done in the car. 45 percent of monthly podcast listeners have household income over $75,000.

    All the major media companies like NPR, BBC, New York Times, ABC, CBS, Fox have moved some content to the podcast format and they're very popular. Podcasts are here to stay, and a potential opportunity for smart marketers. So, on today's episode, we chat with Jason Stubblefield, a veteran podcaster, Jack of all trades and a personal friend. We discuss what it's like to launch a podcast and how companies can leverage the medium. Hang on tight - this is a podcast about podcasts. How very meta.


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    • 32 min
    Ep 22 - Sexual Harassment in the Wine Biz

    Ep 22 - Sexual Harassment in the Wine Biz

    You may have read (or heard of) the explosive report by The New York Times that reveals an ongoing culture of sexual abuse and harassment in one of the upper levels of the gourmet food world, the master sommeliers.

    Certified master sommeliers are an elite circle, considering that only 155 people have earned the title since the Americas chapter of the Court of Master Sommeliers was founded in 1997.

    Of that 155, only 24 are women. That’s only 15.48% over the last 23 years.

    On today’s episode, Emma and Mike talk to two women experienced in these issues, Katie Ellsweig and Karen Anne Selby. They talk about some of the experiences they endured in their careers, and the need for change. This is definitely an episode you don’t want to miss.


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    • 30 min

Customer Reviews

4.7 out of 5
10 Ratings

10 Ratings

shanabull ,

Biased, but great episode

OK, I may be one of the panelists. But I will say this is the first time I’ve listened to a podcast that I’ve been a part of. Usually I’m too embarrassed. But there’s so much great information from all of the marketers that are part of this. Michael, keep killing it with this wine marketing podcast because you’re onto something.

SFDoug ,

Packed with information

Michael Wangbickler brings together an impressive array of guests to create an information-packed podcast with considerable substance. Not only is this a "must" if you are in the wine or spirits trade, there's plenty for others to learn, too. Wine marketing has unique characteristics but there is plenty that applies across the board. Whether it's consumer behavior or website design or marketing metrics, this is a good podcast for anyone interested in marketing.

012374568 ,

Tackling the business side of wine

As someone looking to transition into wine marketing, I feel as if I hit the jackpot with this podcast! Great insights from wineries and wine-related businesses.