Ep. 050: How Lifecycle Email Marketing Is Like a Fine Wine

In this episode of the podcast, I’m joined by Ben Argov, president of International Wine Accessories (IWA), to discuss how they built their email program from the ground up using lifecycle email marketing to drive nearly half of their 2018 email revenue. We cover the strategies behind triggered campaigns and how to avoid the pitfalls of email fatigue with segmentation. He describes the mistakes they made with their lifecycle campaigns and what he learned from them, detailing how metrics inform their post-purchase strategy and how they approach VIP customers.

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Greg Zakowicz

Twitter: https://twitter.com/WhatsGregDoing

LinkedIn: https://www.linkedin.com/in/gregzakowicz

Ben Argov

Email: Ben@IWAwine.com

LinkedIn: https://www.linkedin.com/in/ben-argov-32a7a/

Website: https://www.iwawine.com/

Oracle Bronto

LinkedIn: https://www.linkedin.com/company/oracle-bronto/

Twitter: https://twitter.com/Bronto 

Website: https://bronto.com/