Ep 069 One Question, Many Answers

Welcome back to Theory of Content! Continuing on from last week, Joshua and Rebecca are still tackling all your facebag questions. Well… actually they’re tackling all of loyal listener Ellen’s questions today. The two hosts tackle Ellen’s mega email on today’s episode to uncover just why bloggers might experience substantial dips in traffic. 

Before they spill all their SEO wisdom, Joshua has to air out what he hates about Rebecca’s site. What does he hate so much? The fact that he is actually maddened by the outrageous millennial content that Rebecca posts just to showcase the outrageousness. Next, he talks about how Rebecca used the Gamestop stock phenomenon to boost traffic on her site. After Rebecca posted a link on the Wall Street Bets reddit to an article she wrote about the event, she noticed a surge in traffic. Joshua points out how Reddit can be used to boost traffic. However, redditors aren’t a good source of monetization, because many of them turn ad blockers on. 

Moving into the focus on this episode, the two hosts begin to make their way through Ellen’s email. The subject of Ellen’s email is about a substantial drop she experiences in her content annually. Joshua points out that this is not out of the usual for holiday-centric content. It is important to not only produce seasonal content. If you dig into your site analytics and see that your top performing posts are seasonal specific, that’s great, but you want to make sure you have content that will draw traffic all year long. 

Next, Joshua and Rebecca answer Ellen’s question about when to create mega posts. Joshua recognizes that mega posts are great and can do exceptionally well SEO wise. However, if you have a newer blog you may want to focus on the quantity of posts. If you split a mega post into a bunch of smaller posts, each individual post will be less likely to drastically bump your site around on Google rankings. Of course, this is all site specific, so analyze your pages to see whether a mega post or numerous smaller posts are best for you.

Some tools the hosts offer to help analyze your site are Semrush and Webmaster Tools. These two resources will allow you to see what you’re ranking for that you might not even have explicit content for yet. This can help you create a content plan about which topics you want to cover in your future posts. Rebecca adds that the posts she created using this content strategy are some of the best ranking pages at Let’s Eat Cake. 

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Ellen from https://artsyprettyplants.com/      Start of ep 69

First in Facebook she said: This makes me very happy to hear. This podcast has been the best SEO education. I was so afraid it wasn’t coming back. I’ll be emailing a bunch of questions.

• First, i want to talk about email for this one. Let’s discuss the process of using a domain email, and how to set it up. It’s easy.
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Hi guys,

I’m soooo, glad you have returned. I just want you to know that I started listening to your podcasts late summer and at the same time as I started taking a highly recommended SEO course which is very good, but I have learned even more from you!

I love utilizing Search Console to help plan my future content as well as for updating old content, so thank you for all the podcasts you have done on that. Sorry for this long email- I am more than happy to come on the show if it’s easier to go through, than answering it in the Facebag.

Please help. In recent months, I worked on a robust content plan that extends from now through June. I really need to be ahead of the game, because my content is seasonal, seeing the highest traffic numbers and growth in the spring. I would really love some reassurance that I’m on the right p