Ep 10 - Beethoven Sweatshirts: Saving a classical radio station & kickstarting a cultural moment The Firehouse Salon

A beer company, classical music radio station and clothes manufacturer walk into a bar... and create a never-seen-before product paving the way for fashion in years to come.You can take a look at the ad that started the story hereBut instead of a bar, imagine an ad agency in the heart of San Francisco.And instead of a bartender fixing the drinks, imagine Howard Gossage (ad-man meets Socrates) fixing all their business problems with one simple ad.