The Firehouse Salon

I fell in love with The Book of Gossage before I ever got my first ad gig. I took a stab at writing a Gossage style ad and the creative directors, who I assume had seen a million pithy little print ads from junior wannabe writers, appreciated that there were still people who wanted to have conversations with their audiences enough to hire me on. It’s hard to hold people’s attentions with long copy, even back in the 60s. But Gossage was a master and pioneer. Ashley and the crew at Tediophobes have done an outstanding job putting “The Socrates of San Francisco” into context while encapsulating his timeless techniques in entertaining and irreverent fashion. A must listen.