Marketing For Learning®

Marketing for Learning

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Want to better communicate and engage with your learners and your organisation? Marketing for Learning is here to help you acquire the skills and knowledge you‘ll need to introduce marketing strategies and thinking into your world.

1월 29일

S1:E2 - Engaging Stakeholders: The Secret to Proving Impact

In the second episode of our series "From Training to Transformation: Redefining L&D’s Role" Ash and Han delve into the critical role of stakeholders in transforming L&D from a cost centre to a strategic business partner. This ep is jam-packed with practical tips and insights including: Why it is critically important for L&D to align to the business goals. How you can engage with senior leaders and find out the crucial insights needed for success. The power of shifting from a training-needs mindset, to a performance-needs approach. Whether you're a seasoned L&D pro or just starting your career, this episode will challenge you to think differently about how L&D can truly serve as a driver of business success. Happy listening! LINKS: Strategic Marketing for L&D Programme Ash's LinkedIn Han's LinkedIn

39분
1월 22일

S1:E1: From Data to Impact: Redefining L&D’s Value with Derek Mitchell

New Series! From Training To Transformation: Redefining L&D’s Role. We're so excited to announce our new multi-episode podcast series on L&D transformation. Our first episode kicks off with Derek Mitchell, Analytics Partner at Novo Nordisk. In this episode Derek discusses the critical role of data in L&D. He emphasises using data to proactively identify training needs, personalise communications, and measure the impact of learning initiatives. He also highlights the importance of moving beyond traditional metrics like course completions to focus on performance, skills growth, and behaviour change. It's a fantastic episode, and definitely sets the scene for this crucial series! Links: Derek's LinkedIn Ashley's LinkedIn Strategic Marketing for L&D Course

57분
2024. 12. 13.

Ep 109 - Merry Marketing! Our 2024 Reflections

Grab your tissues... because this is the final time you'll hear from Ash & Han in 2024! 😢 But indulge us in an episode of reflections on the crazy year that was 2024. From their personal highlights (did they mention 2 weddings & a baby?!), they also share their highlights from L&D in 2024, and look ahead to a very exciting 2025. See you on the other side, our dear Marketing For Learning friends 🍍

46분
2024. 12. 06.

Ep 108 - 2025 L&D Trends: Why 'Audience First' Should Always Top The List

What are the big L&D trends of 2025? Well we don't know... but Han asked Chat GPT, and unsurprisingly she didn't like it's answer. So in this episode Han discusses the 'trends' we see year after year, and what she thinks should be the trend of 2025.

22분
2024. 12. 02.

🍍 10% Off Our Strategic Marketing Course 🍍

For all you lifelong, lucky listeners we're giving you 10% off our new 'Strategic Marketing for L&D Leaders' course, which kicks off on March 5th, 2025. It's our Masterclass, but it's getting a facelift and a much bigger emphasis on strategic marketing. Lots more information on our website if you want it. If you want a 10% off voucher, just message Ash on LinkedIn and tell her you want to join the #PineappleArmy. We'll do the rest! P.S. Sorry for the weird promo - normal service resumes next week!

3분
2024. 11. 22.

Ep 107 - Proving L&D's Value: Why You Have To Ditch Assumptions

Does everybody just know the value of L&D? That's what most learning professionals seem to think. And shock... Han disagrees. It's time L&D stopped assuming everybody knows our value... now is the time to prove it. In this episode, Han is going to cover: The danger of assumptions. Why data is your best friend. Why it's time to own our craft and align with the business goals. If you’re ready to step up, take ownership, and do something different. This is the ep for you. Happy listening friendos 🍍 LINKS: Data in L&D: An interview with NilesNolen Data, Analytics and Testing in marketing for learning® Data-led marketing at Novo Nordisk with Peter Manniche Riber

17분
2024. 11. 15.

Ep 106 - The Role Of Internal Comms In Marketing For Learning

When we mutter the phrase "internal comms" to many of our clients, we see them shudder. "Do we have to get them involved? They're always a blocker to our plans!" We've heard it all before... So in this ep, Ash and Han address why internal comms *must* be involved in your marketing for learning initiatives, and how to make the whole thing smoother. Happy listening guys! LINKS: Internal comms, friend or foe?

39분
2024. 10. 27.

Ep 105 - Sunday Surgery With AMICULUM - Doing More With What You Have

Welcome to the 2nd edition of our Sunday Surgery - our brand new feature on the Marketing for Learning pod. These episodes are designed to help real L&Ders tackle their real challenges in a free consultancy session with Ash and Han. In this session Vesta Charleshouse, Learning Coordinator at AMICULUM (and marketing for learning masterclass alumni!) joins Han to discuss getting more from what she has with her marketing approaches. From casting the net wider with influencers, to using MailChimp for email marketing, this episode is a juicy one. Oh also, if you want to come on the Surgery and get a free consultancy session with Han or Ash, just email us at hello@maas-marketing.co.uk. It's completely free, it'll just cost you the time a recording takes! NOTES: Vesta’s LinkedIn Han’s LinkedIn Come on our surgery: hello@maas-marketing.co.uk

43분

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3개의 평가

Fun, witty and impactful

2021. 11. 24.

jenkc1234

I've built my 19-year career in Marketing and recently pivoted to Learning and Development. The transferrable components among the two disciplines are uncanny! This podcast offers bite-sized, easy-to-digest, and quick to apply insights to leverage the best marketing to support your learning programs. Ashley and Hannah make you feel like you are sitting around a coffee table chatting and laughing with old friends. I highly recommend it for every L&D pro.

Want to better communicate and engage with your learners and your organisation? Marketing for Learning is here to help you acquire the skills and knowledge you‘ll need to introduce marketing strategies and thinking into your world.

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Marketing for Learning
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2021년 - 2025년
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Marketing For Learning®

S1:E2 - Engaging Stakeholders: The Secret to Proving Impact

S1:E1: From Data to Impact: Redefining L&D’s Value with Derek Mitchell

Ep 109 - Merry Marketing! Our 2024 Reflections

Ep 108 - 2025 L&D Trends: Why 'Audience First' Should Always Top The List

🍍 10% Off Our Strategic Marketing Course 🍍

Ep 107 - Proving L&D's Value: Why You Have To Ditch Assumptions

Ep 106 - The Role Of Internal Comms In Marketing For Learning

Ep 105 - Sunday Surgery With AMICULUM - Doing More With What You Have

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Fun, witty and impactful

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좋아할 만한 다른 항목

Marketing For Learning®

에피소드

S1:E2 - Engaging Stakeholders: The Secret to Proving Impact

S1:E1: From Data to Impact: Redefining L&D’s Value with Derek Mitchell

Ep 109 - Merry Marketing! Our 2024 Reflections

Ep 108 - 2025 L&D Trends: Why 'Audience First' Should Always Top The List

🍍 10% Off Our Strategic Marketing Course 🍍

Ep 107 - Proving L&D's Value: Why You Have To Ditch Assumptions

Ep 106 - The Role Of Internal Comms In Marketing For Learning

Ep 105 - Sunday Surgery With AMICULUM - Doing More With What You Have

평가 및 리뷰

Fun, witty and impactful

소개

정보

좋아할 만한 다른 항목