1 hr 2 min
Ep. 12 - Insider Edition: ChronoTrack Customer, Kathy Dalby The Chrono Show
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- Sports
In today’s episode, Mike sits down with ChronoTrack customer and friend Kathy Dalby. Kathy is the CEO of Pacers Running, an award-winning running specialty retailer and events production company in the greater Washington DC region. In her role, Kathy is responsible for strategy, brand and marketing, events, and administration.
Like many of the guests we’ve had on the show, Kathy found her way to the industry somewhat by chance. Unfulfilled and working at a DC law firm, she walked into a running store to help a friend pick out a pair of shoes and walked out with a job.
From there her passion for retail and events blossomed. She found the right partners and connections and built Pacers Running - now with seven retail locations in the DC area and endurance events all along the East Coast. You’ll hear Kathy describe her business principles and values; at the core, people over profit; do well by doing good, and always be present, kind, and brave. What you do matters, and whom you do it with and for matters even more.
Among the stories and experiences, Kathy and Mike dive into her business best practices and how Pacers has not only survived the pandemic but thrived. Kathy and her team saw the pandemic shutdowns as an opportunity to connect not just locally but globally as well.
Being the first running store in her area to provide virtual shoe fits, the virtual space became a way to bring all types of runners and athletes into the fold. The digital strategy that unfolded throughout the pandemic is a strategy she and her team plan on building on for the future.
You won’t want to miss this episode with an all-around boss businesswoman and hopefully, you’ll take away the inspiration we have.
Happy Listening!
In today’s episode, Mike sits down with ChronoTrack customer and friend Kathy Dalby. Kathy is the CEO of Pacers Running, an award-winning running specialty retailer and events production company in the greater Washington DC region. In her role, Kathy is responsible for strategy, brand and marketing, events, and administration.
Like many of the guests we’ve had on the show, Kathy found her way to the industry somewhat by chance. Unfulfilled and working at a DC law firm, she walked into a running store to help a friend pick out a pair of shoes and walked out with a job.
From there her passion for retail and events blossomed. She found the right partners and connections and built Pacers Running - now with seven retail locations in the DC area and endurance events all along the East Coast. You’ll hear Kathy describe her business principles and values; at the core, people over profit; do well by doing good, and always be present, kind, and brave. What you do matters, and whom you do it with and for matters even more.
Among the stories and experiences, Kathy and Mike dive into her business best practices and how Pacers has not only survived the pandemic but thrived. Kathy and her team saw the pandemic shutdowns as an opportunity to connect not just locally but globally as well.
Being the first running store in her area to provide virtual shoe fits, the virtual space became a way to bring all types of runners and athletes into the fold. The digital strategy that unfolded throughout the pandemic is a strategy she and her team plan on building on for the future.
You won’t want to miss this episode with an all-around boss businesswoman and hopefully, you’ll take away the inspiration we have.
Happy Listening!
1 hr 2 min