Ep. 12 - Marketing with Empathy with Sandeep Dayal

Join Ellie as she delves into a profound discussion with Sandeep Dayal, Managing Director at Cerenti Marketing Group, exploring the intersection of cognitive science and marketing. Sandeep shares his insights on the evolution of brand management, his groundbreaking work in healthcare marketing, and the profound revelations from his book, "Branding Between the Ears." Discover how understanding consumer psychology transforms marketing strategies and leads to meaningful brand connections.