Ep. 12 Perfecting Your Pitch to the Media

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.

In this episode, I'm going to be talking about perfecting your pitch to the media. I love talking about this, and it's something that a lot of people feel a bit scared about when they first start doing it, but the more you do it, the easier it gets. So perhaps you're trying to market your business or share a charity event or something that's happening in your world, here are 10 tips to help you pitch to the media, take a risk.

{1.26} Pitching stories is really about taking risks because you don't know what the outcome will be. If you're worried about putting yourself out there, think, what is the worst thing that can happen? Literally, the worst thing that can happen is that you get ignored or someone says no, in which case, you can just move on and try something different and just think, well, that one didn't land, I'm going to try another one.

{2.56} You need to approach journalists effectively. I can't tell you how many press releases I've been sent, where they got the wrong publication and the wrong name. Now, this might sound a bit ego led, but people don't tend to read emails that aren't addressed to them.

{4.38} Provide extra content. Journalists are super busy and have many deadlines to meet. So they want someone who's prepared and ready. Providing extra content to your pitch will definitely give you an advantage.

{6.59} You can give an exclusive to one publication, and then a different angle to the others. That way, you can still release your full story to other places too. If you're going to offer exclusivity, make sure it's for that dream publication that your ideal client loves to read.

{7.26} Don't be rude. It's not personal. It will be down to their news agenda, their editor, what other news stories are breaking that week. Sometimes you even land a story and then a bigger news event will happen and all of the stories that have been scheduled to go that day will be knocked off by a breaking news event. So, it's never ever guaranteed that your story will make the press.

If you want to learn more - Join my webinar - Learn how to get your first (or next story) featured in the press on the 5 November at 8pm (DST). You can sign up here https://clairewinter.info/register/

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