Ep. 12 | The Power of Identity Marketing with Veronica Romney

"There are parts of our identity that we look to evolve and there are parts of our identity that we want to stay and keep really honed and front to heart" - Tracy Litt

Today on The School of Becoming:

• Exploring how identity marketing transforms the way we connect with audiences by shifting from transactional selling to aspirational becoming.
• Unpacking the psychology of identity and why people align with brands that reflect who they are—or who they aspire to be.
• Revealing how outdated marketing tactics rooted in scarcity and manipulation are losing effectiveness as buyers become more discerning.
• Highlighting the importance of ethical and conscious marketing that fosters trust, resonance, and long-term brand loyalty.
• Discussing how to position your brand as a catalyst for transformation, inviting your audience to step into a new version of themselves.

Follow Tracy:

• IG: @tracylitt
• Website: https://theschoolofbecoming.com/

Follow Veronica Romney:

• BUY THE BOOK HERE: https://identitymarketingbook.com/
• IG: @vromney
• Website: https://www.veronicaromney.com/
• Podcast: https://www.veronicaromney.com/rainmaker-podcast/
• YouTube Channel: https://www.youtube.com/@vromney