Ep. 124: Business Leadership in China with Elijah Whaley

About Elijah Whaley:

Elijah Whaley has over two decades of experience as a content producer and marketer, with eight years focused on KOL marketing in China. Until acquisition in 2020, Elijah was the CMO of PARKLU. Elijah is now the VP of Marketing APAC at Launchmetrics. Elijah was also the Co-founder of one of China’s top-ranking beauty KOL, Melilim Fu.

Episode Content:

I have admired PARKLU for their ability to simplify the complex world of China marketing, and I have admired Elijah for giving out all the most valuable industry secrets to everyone who is willing to listen.

No wonder PARKLU has become the go-to-platform for most foreign luxury fashion & cosmetics brands, and Elijah got featured in the New York Times, Vanity Fair, Vogue Business and many other valuable publications for his exclusive knowledge and understanding of Chinese consumers.

We have known each other for some time, but only got to meet last year - and found out that we have a similar perception on the value a business should create for the clients, yet work in a very different capacity [LITAO works on building a B2B network and sales, while Elijah helps brands sell to B2C network online].

I promise our conversation is going to be very interesting for anyone thinking about China! Subscribe and enjoy!

• What do technology start-ups mean in Chinese context?
• How do you make sure a brand's communication stays coherent across different channels when working with different KOLs ?
• What role do the KOLs and influencers play when building up a brand’s communication with consumers?
• Why do some foreign brands fail in their communication strategy? What can they learn from the Chinese brands?
• For a leader, how to better achieve a common goal with the team? 
• What can be considered as “professional” in China? What’s the differences when comparing to the West?
• How will the soft powder of Chinese business affect foreign companies?
• What criteria can be used to measure the results for a marketing technology company in China?
• What is the innovator's dilemma?
• For a leader, how to rephrase the task-setting without focusing on the details or the process? What can be the risks?
• What’s the differences between been a leader in China compared to the West?

Episode Mentions:

• Reach out to Elijah via elijahwhaley@gmail.com or LinkedIn 
• WeChat: elijahwhaley
• Website: http://www.elijahwhaley.com 
• For mor on China Influencer Marketing, follow Elijah's podcast 'The China Influencer Marketing Podcast' by PARKLU https://www.chinainfluencermarketing.com 
• PARKLU by Launchmetrics: https://www.parklu.com 
• Find your host Lina on LinkedIN
• Join China Business Cast WeChat group

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