Ep.126 ‘The Business of Stories’: Game-Changing Marketing Strategy with Susan Payton

Once upon a time, there was a woman called Susan Payton who was passionate about helping fellow business owners to clearly articulate their value to their ideal customers with a simple messaging strategy. Susan wrote an Amazon bestseller called "The Business of Stories," knocking Diary of a CEO and Dragon Steven Bartlett off the top spot. She joins the host of the Singing Teachers Talk podcast Alexa Terry to share her experiences and to talk about her free five-day challenge, starting 4th of September 2023, and where business owners can learn how to write their own stories for effective business marketing.

KEY MOMENTS

‘I went from nobody reaching out to me, to 6 paying clients within the month. All I’d done was share my story’
‘I’d been focusing on the wrong thing. All I needed to do was focus on my story and my customers stories’ 
‘Stories aren’t just about telling your deepest darkest secrets, you need to have a reason to share it
‘We choose people by how they make us feel’

RELEVANT LINKS & MENTIONS

• Vocology in Practice https://www.vocologyinpractice.org/
• The Annual Review of Psychology - ‘The Neural Bases of Social Cognition and Story Comprehension’ by Raymond A Mar: https://www.annualreviews.org/doi/abs/10.1146/annurev-psych-120709-145406
• World Science Festival Why We Tell Stories: The Science of Narrative: YouTube.com/watch?v=DJ28V-9LryY&t=987s

ABOUT THE GUEST
 
Released in March 2022, Susan’s book ‘The Business of Stories’ quickly became a UK and US #1 bestseller on Amazon in several business categories, including Marketing and Sales – knocking Dragon’s Den & Diary of a CEO star Stephen Bartlett off the top spot! It also got to #1 on Amazon again in 2023 when the audiobook version was released.

EPISODE RESOURCES

Website:

• https://thebusinessofstories.com/

Social Media: 

• Linked In: https://www.linkedin.com/in/susanpaytonuk/
• Facebook: https://www.facebook.com/SusanPaytonUK/
• Instagram: https://www.instagram.com/thebusinessofstories/

Susan’s FREE 5-day Challenge starts on 4th September 2023! Join here (BAST Affiliate): https://thebusinessofstories.com/5daychallenge/?fpr=line40

Get your copy of ‘The Business of Stories’ here (BAST Affiliate): https://amzn.to/45GFYQc

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