EP 132: Yamini Rangan (CEO, Hubspot) On Sales and Marketing Frameworks That Win in the Age of AI

Yamini Rangan, CEO of HubSpot (a $40 billion leader in the CRM space) shares how AI is transforming go-to-market strategies, the key lessons Yamini has learned as a first-time CEO, and the sales tactics she’s mastered.

She also discusses the challenges of navigating major business pivots, including how companies can successfully transition into AI-first businesses and what it takes to stay competitive in an evolving landscape.

(00:00) Intro

(00:56) Yamini Rangan's Background and Career Journey

(02:33) Joining HubSpot and Early Challenges

(03:49) Transition to CEO and Leadership Insights

(07:33) Strategic Planning and Long-Term Vision

(15:15) AI Transformation and Product Innovation

(18:57) AI's Impact on CRM and Future Prospects

(28:51) Content Strategy and Customer Engagement

(37:34) Contextual AI Features for Better Usage

(38:13) Human Expectations and AI

(39:36) AI in Daily Productivity

(42:54) The Art and Science of Sales

(51:05) The Role of Curiosity and Resilience in Sales

(53:23) Evolving Company Culture

(55:27) Leadership Style and Management Lessons

(58:27) Scaling Startups: Lessons from Workday

(01:02:54) The Future of AI and Incumbents

(01:14:10) Concluding Thoughts

Executive Producer: Rashad Assir

Producer: Leah Clapper

Mixing and editing: Justin Hrabovsky

Check out Unsupervised Learning, Redpoint's AI Podcast: https://www.youtube.com/@UCUl-s_Vp-Kkk_XVyDylNwLA

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About the Show

Logan Bartlett is a Software Investor at Redpoint Ventures - a Silicon Valley-based VC with $6B AUM and investments in Snowflake, DraftKings, Twilio, and Netflix. In each episode of The Logan Bartlett Show, we sit down with the people behind today’s most important startups and extract the tactics, lessons, and frameworks they’ve learned the hard way. Conversations span hiring to GTM, product, growth, fundraising and everything in between - collectively forming the ultimate playbook to make you a better CEO, investor or board member.

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