Ep #138 - Hayley Cull: How Plan's Gender Compass is changing the way we speak about gender equality

In this episode, Tracey Newman and Dan Bentley speak with Hayley Cull, the Deputy CEO at Plan International Australia. Hayley discuss Plan International Australia's Gender Compass initiative, which conducted research to understand public attitudes towards gender equality in Australia. It identified six audience segments and aims to provide targeted messaging guides to help organisations effectively communicate on gender issues and drive social change.

Here is a taste of what Tracey and Dan cover in the conversation:

• Gender equality tool with Plan International Australia.
• Explains how Plan International Australia's work on gender equality benefits everyone in society, not just girls. 
• The Gender Compass tool helps reshape conversations through research on public attitudes.  
• It identified 6 audience segments in Australia based on gender equality views and experiences.
• The goal is to create large-scale social change by winning hearts and minds.

Links from the episode:

• Plan International Australia website: Click here
• Hayley Cull on LinkedIn: Click here
• The Impacto Consulting website: Click here
• Impacto Consulting on LinkedIn: Click here