Ep. 138 - Innovating the 'money in / money out' experience w/ Rob Rubio from Fluid

Ep. 138 features Jesse live from the SBC Summit in Lisbon, joined by Rob Rubio from Fluid, which is a cutting-edge checkout solution powered by machine learning.

Hear them discuss:

• Rob’s journey through the industry, and how his time working for an operator helped him identify the pain point that Fluid is now solving
• The positive response that Fluid got from the market after launching at ICE earlier this year, and the traction they have experienced since
• How is improving the "money in, money out" process though intuitive UX combined with data-driven optimization
• Why Fluid opted to commercialize its platform using a straightforward SaaS pricing model
• The role of responsible gambling (RG) and KYC within Fluid’s core services
• Fluid's new seed funding round backed by HappyHour.io, and what this investment means for future growth
• Lessons from Rob’s past investing experience that have shaped Fluid’s growth
• What Rob sees for the future of Fluid, including some new verticals he sees opportunity in

Catch the video version of this episode here.

Learn more 👇

➡️ Fluid website

➡️ Rob Rubio on Linkedin

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.