34 min
Ep. 14 - A Recipe for Adding Value - Brad Lund, Campbell Soup Company Inside Jobs — Podcast for In-House Agencies
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- Business
In this episode of Inside Jobs, Brad Lund, Director of Marketing Operations at Campbell Soup Company, takes us inside the 150-year-old brand’s advertising creative and production agency. From Super 8 footage to supersized savings, Brad has been producing his whole career—offering a unique perspective on shared services, savings scorecards and agency decoupling. We’ll also hear how his internal production team earned its reputation as subject-matter experts and value-added partners with marketing clients and external AORs alike.
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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.
In this episode of Inside Jobs, Brad Lund, Director of Marketing Operations at Campbell Soup Company, takes us inside the 150-year-old brand’s advertising creative and production agency. From Super 8 footage to supersized savings, Brad has been producing his whole career—offering a unique perspective on shared services, savings scorecards and agency decoupling. We’ll also hear how his internal production team earned its reputation as subject-matter experts and value-added partners with marketing clients and external AORs alike.
——
This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.
34 min