34 min

Ep. 14 - A Recipe for Adding Value - Brad Lund, Campbell Soup Company Inside Jobs - Podcast for In-House Agencies

In this episode of Inside Jobs, Brad Lund (https://www.linkedin.com/in/brad-lund-36906b2/), Director of Marketing Operations at Campbell Soup Company, takes us inside the 150-year-old brand’s advertising creative and production agency. From Super 8 footage to supersized savings, Brad has been producing his whole career—offering a unique perspective on shared services, savings scorecards and agency decoupling. We’ll also hear how his internal production team earned its reputation as subject-matter experts and value-added partners with marketing clients and external AORs alike.

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This podcast is supported by the In-House Agency Forum (www.ihaforum.org) and hosted by Robert Berkeley (www.linkedin.com/in/rberkeley/) from Express KCS (www.expresskcs.com).

In this episode of Inside Jobs, Brad Lund (https://www.linkedin.com/in/brad-lund-36906b2/), Director of Marketing Operations at Campbell Soup Company, takes us inside the 150-year-old brand’s advertising creative and production agency. From Super 8 footage to supersized savings, Brad has been producing his whole career—offering a unique perspective on shared services, savings scorecards and agency decoupling. We’ll also hear how his internal production team earned its reputation as subject-matter experts and value-added partners with marketing clients and external AORs alike.

——

This podcast is supported by the In-House Agency Forum (www.ihaforum.org) and hosted by Robert Berkeley (www.linkedin.com/in/rberkeley/) from Express KCS (www.expresskcs.com).

34 min