Ep. 144: 2 decades in the affiliate game with Adam Small from Third Planet Affiliates

Ep. 144 features Adam Small, co-founder of Third Planet Affiliates, a leader in online gaming content.

Hear him discuss:

• How he unintentionally got started in the affiliate space with PocketFives, and later with USBets
• What motivated him to launch Third Planet Affiliates at this stage of his career, and the vision behind its portfolio of properties that includes Lottery Geeks, Casino Reports, and Props.com
• The evolving affiliate model and opportunities for innovation in the gaming industry - especially following recent turmoil in the space
• Lessons learned from entrepreneurial exits, and navigating earn-out periods with larger organizations like Better Collective
• Staying open to unexpected opportunities, which led to their unplanned acquisition of Props.com
• The enduring partnership with co-founder Cal Spears, and the dynamics of their collaboration over two decades of building together
• Reflections on his entrepreneurial journey, including the one decision he would do differently if he could

Catch the video version of this episode here.

Learn more 👇

➡️ Third Planet Affiliates on Linkedin 

➡️ Adam Small on Linkedin 

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.