EP.15 "Healthy Friction" with James Kaikis of The PreSales Collective

From the Host:

Maybe I've been living under a rock, or maybe I just wasn't paying attention, but the title of "PreSales" seemingly came out of nowhere for me only recently and I was immediately interested in learning more.

In reality, this role has existed for quite some time, but as our guest James Kaikis, Co-Founder of The PreSales Collective explains in this episode, the actual role has changed significantly just as many other revenue driving roles have in recent years.

Essentially, a PreSales professional is a co-pilot to revenue driving teams. Not just sales. A PreSales professional is the glue that binds customer expectations and outcomes starting with a sales team and leading in to customer success, onboarding, training and eventually contract renewals. PreSales has a focus on the full customer lifecycle.

With the way the modern buyer buys, this role has never been more important.

If you are like me and had very little understanding of this role previously, or if you have not watched how this role has changed in todays environment, this will be an incredible episode for you and will likely inform some changes in your organizations focus on customer happiness. 

MORE ABOUT THE HOST

Learn More about SalesReach: https://salesreach.io

Connect with Josh: https://www.linkedin.com/in/joshfedie/

MORE ABOUT THE GUEST

LINKEDIN: https://www.linkedin.com/in/jameskaikis/

WEBSITE: https://www.presalescollective.com/