Branded & Booked

Steph Weber
  • 4.9 (65)
  • 营销
  • 一周一更

Are you ready to stand out in the crowded world of short-term rentals and boutique hotels? Branded & Booked is the podcast for ambitious hosts and property owners who want to create rave-worthy brands and stay consistently booked. Hosted by Steph Weber, an expert in branding and marketing for STRs, this podcast is packed with actionable advice, inspiring stories, and behind-the-scenes insights to help you elevate your property and attract your best guests. Tune in every week to learn how to market your property, create a guest experience they’ll rave about, and build a hospitality business.

  1. 2天前

    EP 215: The 3 C’s of Social Media Strategy for Short-Term Rentals

    If you’ve ever wondered how to make social media actually work for your short-term rental, boutique hotel, or micro resort—this episode is for you. I'm breaking down my 3 C’s of Marketing on Social Media Strategy that I've been teaching since 2020. These tried-and-true pillars have helped businesses across industries grow their brands, book more clients, and build genuine connections. In this episode, you’ll learn: How to develop a content strategy rooted in your brand stories and guest experience. Why conversations (and engagement funnels like ManyChat) are essential to boost visibility and track bookings. How to approach collaborations and influencer marketing in a way that actually drives results. I'm also shareing real client examples, proven strategies, and practical ways you can implement the 3 C’s in your own business right now. And if you’re ready to go deeper? Be sure to save your seat for my free 3-day workshop, STR Marketing Simplified, happening September 23–25. I'll walk you through these strategies in even more detail, plus give you examples and tools you can apply immediately. A replay will be available for a limited time, but you’ll get the most out of being there live. 👉 Save your seat here! Resources & Links: Reserve your spot in the STR Marketing Simplified Workshop (Sept 23–25) → Register here! Follow me on Instagram for more tips and behind-the-scenes: @theweberco If you enjoyed this episode, leave a quick review and share your favorite takeaway!

    13 分钟

  2. 9月10日

    EP 214: Mistakes STR Owners make with marketing

    Are you running yourself ragged trying to market your short-term rentals… and still not seeing results? You’re not alone. In today’s episode of Branded and Booked, I’m digging into the top two mistakes I see STR hosts make with their marketing—mistakes that cost you time, money, and bookings. Here’s what we cover: Why splitting your attention across multiple property accounts and brands is actually holding you back The difference between “spaghetti marketing” and strategy (and how to stop wasting energy) The two non-negotiables every STR owner needs in place before worrying about social media How a streamlined brand and direct booking setup can put thousands back in your pocket each year 🎉 And don’t forget: I’m hosting STR Marketing Simplified, a free 3-day workshop happening September 23–25. If you’re ready to build a brand that stands out and a direct booking strategy that actually works, grab your spot HERE. Replay will be available if you can’t join live. Follow along on Instagram @theweberco for more tools, strategies, and behind-the-scenes of how we’re building guest-first brands in the STR space.

    14 分钟

  3. 9月3日

    EP 213: How to Not Lose Money with Airbnb’s New Host Fee

    Airbnb just announced another major policy change — and hosts on Facebook are losing it. But here’s the truth: panicking won’t protect your business. Strategy will. In this episode, I’m breaking down: ➡️ What the new Airbnb host fee structure actually means ➡️ The simple pricing adjustment we’re making right now to protect revenue ➡️ Why direct bookings must be part of your growth plan (and the exact first steps I’d take) ➡️ How email + SMS marketing is the lowest-hanging fruit you’re probably ignoring ➡️ The role social media and ads play when you’re ready to scale At the end of the day, we are entrepreneurs — which means we stay solution-oriented. These platform changes aren’t the end of your business. They’re the nudge you need to take more control of your bookings, your brand, and your bottom line. 🎙️ Plus: I’m hosting a free 3-day live workshop, STR Marketing Simplified, starting September 23. We’ll dig into brand foundations, the marketing strategies that actually drive direct bookings, and how to stop building your business at the mercy of Airbnb’s rules. 👉 Save your seat here: https://www.theweberco.com/str-marketing-simplified Follow along on Instagram @theweberco for more tools, strategies, and behind-the-scenes of how we’re building guest-first brands in the STR space.

    22 分钟

  4. 8月26日

    EP 212: How We Got 1,100 Subscribers + $5K in Bookings with ONE Email Funnel

    Are you leaving thousands of dollars in bookings on the table because your website has no opt-in? In this episode of Branded and Booked, I walk you through the exact funnel we set up for Cabins on the Cumberland that grew our email list to over 1,100 potential guests—people who have never stayed with us but are now primed to book. You’ll learn: Why simply having a direct booking site isn’t enough How to use pop-ups, giveaways, and promo codes to collect guest data The 5-email sequence we use to convert subscribers into paying guests How we’ve leveraged QR codes, ads, and social media to drive traffic The results we’ve already seen: $5,000 in bookings directly tied to this funnel Marketing doesn’t have to be complicated. With the right opt-in strategy, you can build a list of warm leads that generates revenue for you month after month. 📲 Ready to stop losing leads and start converting browsers into bookings? Hit play and I’ll show you exactly how we did it. ✨ Let’s stay connected: → DM me @theweberco or follow @hostedbythewebers → Visit theweberco.com or hostedbythewebers.com for more resources → Hop into my free Facebook group: STR, Boutique Hotel, Airbnb Hosts: Branding & Marketing Tips

    12 分钟

  5. 8月19日

    EP 211: Personal Update: Proof You Don’t Need It All to Keep Going

    A question I was asked recently stopped me in my tracks: “Steph, where does your willpower come from?” It made me reflect on my story—and here’s what I realized: you don’t need everything perfectly lined up to create the life and business you want. I didn’t have financial support for college. I didn’t have a mic for 200+ podcast episodes. I didn’t have a clear, linear path into entrepreneurship. But I showed up anyway. In this episode, I’m sharing the real side of that journey: ➡️ How my family’s financial crisis shaped the way I work and lead ➡️ What self-funding college taught me about grit and clarity ➡️ Why defining your “why” matters more than a perfect setup ➡️ How I navigate the overlap of being a mom, daughter, and entrepreneur ➡️ The boundaries I’ve set to keep family and health first If you’ve ever felt like you can’t start until you “have it all together,” this episode is proof you already have what you need. Whether you DIY your Instagram or hand it off entirely, you’ll leave knowing exactly where to focus so your time (and budget) on the platform actually pays off. ✨ Let’s stay connected: → DM me @theweberco or follow @hostedbythewebers → Visit theweberco.com or hostedbythewebers.com for more resources → Hop into my free Facebook group: STR, Boutique Hotel, Airbnb Hosts: Branding & Marketing Tips

    23 分钟

  6. 8月13日

    EP 210: Why Your Instagram Isn’t Converting (and How to Fix It)

    If you run a boutique hotel, micro resort, short-term rental, or property management company, your Instagram can lead to bookings — but only if you’re using it strategically. In this episode, I’m sharing why most hospitality brands miss the mark and exactly how to change that. We’ll cover: The one account setup mistake that instantly splits your audience (and how to fix it) Why your “pretty pictures” might actually be hurting your bookings The secret ingredient missing from most hospitality Instagram strategies A simple shift that turns passive scrollers into active inquirers How to make Instagram’s evolving features work for you — not against you The overlooked partnership that can fast-track your results in weeks, not years What to expect when you commit to a real strategy (and how long it takes to see traction) Whether you DIY your Instagram or hand it off entirely, you’ll leave knowing exactly where to focus so your time (and budget) on the platform actually pays off. ✨ Let’s stay connected: → DM me @theweberco or follow @hostedbythewebers → Visit theweberco.com or hostedbythewebers.com for more resources → Hop into my free Facebook group: STR, Boutique Hotel, Airbnb Hosts: Branding & Marketing Tips

    15 分钟

  7. 7月22日

    EP 209: Behind the Scenes of Our Co-Hosting Business (and lessons I've learned)

    If you've ever wondered what co-hosting really looks like — the wins, the hard lessons, and everything in between — this is the episode for you. I'm pulling back the curtain on how we've grown our boutique co-hosting business, the boundaries we’ve had to draw, and the challenges that have shaped the way we operate today. Here’s what I cover in this episode: The difference between co-hosting and traditional property management Why slow growth with the right properties is the goal What I look for in new properties (and red flags I now avoid) The absolute hardest part of this business (cleaning, anyone?) Why documenting SOPs is non-negotiable — and how I finally got mine together The surprising way I landed some of our best clients What new co-hosts must get clear on before saying yes to anyone If you’re thinking about stepping into the co-hosting world — or already in it and feeling the weight of it all — you’re not alone. This one’s for you. ✨ Let’s stay connected: → DM me @theweberco or follow @hostedbythewebers → Visit theweberco.com or hostedbythewebers.com for more resources → Hop into my free Facebook group: STR, Boutique Hotel, Airbnb Hosts: Branding & Marketing Tips

    28 分钟

  8. 7月16日

    EP 208: How to Train Your Team to Think Like You (and Trust Their Gut) with Punith Upadhya

    Let’s be honest—building a co-hosting business sounds easier than it is. You think: I’ve got systems, I’ve got listings…now where are the bookings? Or worse—you get the bookings and then spend your nights cleaning up after guests who clearly missed the “no parties” line in your house rules. In today’s episode, I’m sitting down with Punith Upadhya, who went from managing two properties to twelve in under six months—and not by working more, but by becoming the version of himself who could lead at that level. We’re talking about: What it really takes to grow a co-hosting business from the ground up The wild guest story that forced Punith to overhaul his entire vetting system How to train your team to follow their gut (yes, really) Why your business growth will never outpace your self-image Tactical mindset habits that actually move the needle—without the fluff Whether you're deep in the weeds of short-term rental ops or dreaming about scaling without working 60-hour weeks, this convo is full of the perspective shift you didn’t know you needed. LINKS & RESOURCES: ➡️Connect with Punith on LinkedIn: Punith Upadhya ➡️Follow me on IG: @theweberco ➡️Learn more at: theweberco.com ➡️Join my free Facebook Group: STR, Boutique Hotel, Airbnb Hosts: Branding & Marketing Tips

    36 分钟
查看全部 199 集

4.9
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关于

Are you ready to stand out in the crowded world of short-term rentals and boutique hotels? Branded & Booked is the podcast for ambitious hosts and property owners who want to create rave-worthy brands and stay consistently booked. Hosted by Steph Weber, an expert in branding and marketing for STRs, this podcast is packed with actionable advice, inspiring stories, and behind-the-scenes insights to help you elevate your property and attract your best guests. Tune in every week to learn how to market your property, create a guest experience they’ll rave about, and build a hospitality business.

信息

  • 创作者
    Steph Weber
  • 活跃年份
    2020年 - 2025年
  • 单集
    199
  • 分级
    儿童适宜
  • 版权
    © The Weber Co
  • 节目网站
    Branded & Booked

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