Ep 155 Drew Larison

Drew Larison is the Founder and CEO of Larison Media. Drew founded The Larison Company in 2015 and merged the company into Larison Media in early 2017. Drew is a husband, a dad and a true believer that hard work and kindness is the true key to success. He truly believes a good, creative marketing strategy is one of the things that can turn a small business into a great business and is on a mission to help as many small businesses as he can.

Time Stamps:

📌[7:05]Marketing: What has changed in the marketing world this year?

📌[7:22]Video has become the language of the internet

📌[8:05]Worker smarter not harder to repurpose content

📌[11:14]authenticity will always win

📌[11:38]Remember the DVR? It completely changed the way we consume content

📌[15:44]Creating Content to Educate, Entertain, and Empower your listeners

📌[16:15]Start with your FAQs lists

📌[19:52]Drew recommends Square Space because it's much more userfriendly than WordPress

📌[25:14]Authentic moments happen in the small mundane moments - the best way to capture them is to record more

📌[30:17]Leads are down, conversion rates are down...

📌[31:33]The balance between the art and science of Marketing...

📌[32:55]We were used to spending x on ads and getting y in leads but what use to work doesn't always work

📌[34:33]Where is attention being paid?

📌[36:38]"Don't get romantic about how you run your business."

📌[40:54]What makes our company different?

📌[41:09]Authenticity is what wins...

📌[47:09]Are you showcasing how you're treating your team?

📌[49:15]The content that differentiates you internally converts well

📌[53:33]Are you showing your "behind the scenes?"

📌[55:15]"Document don't create"

📌[54:41]"This is what I did for our clients"

📌[1:05:47]People Homework: Brag on your team and post it

📌[1:06:23]Drew Homework: Prioritize value. How do we make it about the consumer and not about ourselves...

Quote of the Week

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”

— Mark Zuckerberg

⇩ Resources ⇩

✯Drew Larison https://www.larisonmedia.com/

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas