Harder Than It Looks: Parking Uncovered

Parker Technology
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Harder Than It Looks: Parking Uncovered

We as parking professionals know that parking is hard. However, we make it look easy to those from the outside looking in. The myriad technologies, processes and people that a parking operator has to wrangle on any given day is mind-numbing, and every parking facility is unique. While certain verticals share similar pain points, we know better than many how nuanced every operation can be. We created this podcast to facilitate connections and illuminate solutions to common problems within the parking and mobility industry. We aim to do so by highlighting the voices of experts in the space, discussing trends and forward-looking technological innovations, and providing professional food for thought. All in an effort to help one another get better at what we know is harder than it looks…parking a car.

  1. قبل يومين

    EP 23: Leading with Vulnerability: Max Yoder & Tiffany Sauder on Life’s Toughest Choices

    In this episode of Harder Than It Looks, Brian sits down with Max Yoder and Tiffany Sauder.  In segment one, Max Yoder (author, entrepreneur, and CEO) shares his repertoire of experiences, from co-founding Lessonly in 2012, to sharing personal stories from his upbringing, including his parents' divorce and remarriage and his motivations rooted in financial security. Max also dissects the importance of company culture, core values, and vulnerability in leadership. To explore the medicinal retreat in Vermont that Max referenced, visit their webpage. Brian switches gears to talk with Tiffany Sauder, CEO of Element Three and host of Scared Confident, along with five other commitments. Tiffany discusses how she balances several high commitment and high-stress roles, including motherhood, entrepreneurship, leadership, public speaking, and her podcast (which highlights lessons learned through her first 20 years in her career) through effective prioritization and outsourcing. Scared Confident is available on Apple Music, Spotify, Amazon Music, and Google Podcasts, as well as on her website https://www.tiffanysauder.com/podcast Here are some key takeaways from this episode: The importance of company culture and valuesLeadership is vulnerabilityLiving with compassion, balance, and purposeImproving time managementHow strategies in business and life can overlapLearn to “make friends with hard”Be sure to check out these great clips from Segment 1 with Max Yoder: 00:00 Introducing Max Yoder 00:32 Max Yoder's Background and Achievements 03:16 Personal Insights and Early Life 06:28 Entrepreneurial Journey and Lessons Learned 14:23 Core Values and Company Culture 32:33 Post-Lessonly Life and Personal Growth 41:16 Transition to Lightning Round 41:34 The Concept of 'See It, Be It' 41:54 Embodying Virtues and Self-Compassion 43:42 The Complexity of Parking 44:44 Charity and Grace 47:16 Lightning Round Begins 47:59 Facing Fears and Personal Growth 51:03 Selling a $30 Million Software Company 52:44 Helping Others and Family Love Segment 2 with Tiffany Sauder: 55:50 Introducing Tiffany Sauder 01:00:16 Balancing Family and Career 01:12:37 Funny Laundry Episode 01:13:07 Outsourcing Household Chores 01:15:21 Handyman Hacks 01:17:20 Financial Choices and Support 01:19:28 Journey to Element Three 01:23:50 Leadership Lessons 01:39:44 Transitioning Roles 01:42:56 Making Friends with HardConnect with Parker Technology. While delivering an excellent customer experience is indeed harder than it looks, we’re the experts. It’s all we do, every day, and we’re darn good at it. If you’d like to learn more about how we make managing the parking experience look easy, visit our website at www.parkertechnology.com, or shoot a note to getstarted@parkertechnology.com

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  2. ٢٠ ربيع الآخر

    EP 22: How Nicole Hankins Embraces Change & Opportunity, and Anti-Poaching in Africa with Ava Wettrick

    In this episode of Harder Than It Looks, Brian Wolff sits down with Nicole Hankins, a Women in Parking Impact Award recipient who has lived all around the contiguous and non-contiguous United States! She shares her transformative career journey, underscoring the importance of team collaboration, people-centric leadership, and diversity initiatives. Then our very own Courtney Cooper, Events + Community Manager at Parker Technology, sits down with rising entrepreneur Ava Wettrick where she offers insights into overcoming challenges and creating networks through curiosity and persistence. Ava recounts her experiences producing podcasts early in her career, and the upcoming podcast for VETPAW, an anti-poaching non-profit in Africa, emphasizing adaptability and the value of mentorship.  Both guests highlight the significance of enthusiastic leadership, with discussions on leadership philosophies, entrepreneurial ventures, and the dynamics of Gen Z in the workforce. To check out Stephynie Malik’s amazing story and follow what she's posting, visit her LinkedIn.  To follow Ava and her co-host Meg on their journey with the VETPAW Podcast, visit their website. Here are some key takeaways from this episode: How to Prioritize Inclusion and MentorshipCareer Advancement and the Power of MotivationGen Z’s Impressive Impact on Technology and the WorkforceThe Power of Following Passion Be sure to check out these great clips from Segment 1 with Nicole Hankins: 01:57 Nicole's Career Beginnings 03:49 Relocations and Family Support 05:45 Operational Excellence and Team Building 08:06 Leadership and Mentorship 23:55 Diversity and Inclusion Initiatives 36:03 The Importance of Showing Up 36:32 Planning the Next Chapter 37:14 Career Choices and Soul Searching 38:13 Embracing Change and Opportunities 40:36 The Power of Teamwork 44:06 Challenges and Growth in the Parking Industry 46:35 The Value of the Parking Industry 48:37 Balancing Work and Personal Life Segment 2 with Ava Wettrick: 53:38 Meet Ava Wettrick: A Journey in Podcasting 01:01:03 Challenges and Misconceptions of Gen Z 01:11:21 Mentorship and Personal Growth 01:12:10 Family Influence and Aspirations 01:14:03 Networking and Professional Connections 01:16:27 Entrepreneurial Journey and Challenges 01:21:06 Creating the VETPAW Podcast 01:29:48 Lightning Round and Personal Insights 01:43:17 Conclusion and Final Thoughts

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  3. ٦ ربيع الآخر

    EP 21: Smart Cities and Purposeful Leadership with Alex Argudin & Lifelong Advocacy with Barby McDaniel

    In this episode of 'Harder Than it Looks: Parking Uncovered', our host, Brian Wolff, CEO of Parker Technology, dives into the transformative journeys of two servant leaders.  Alejandra 'Alex' Argudin, MBA, CAPP, discusses her rise from a young city worker to leading Miami Parking Authority as the CEO, as well as becoming Chair of IPMI, tackling challenges like the pandemic, advancing parking technology, and being a woman in a male-dominated industry. We then speak with Barby Valdes McDaniel, Associate Director of the WOW Center, who brings her 30-year career to light, advocating for adults with special needs. In segment one, Alex Argudin emphasized her leadership philosophy of empowering her team and promoting collaboration between the parking industry and urban planning sectors. As the new chair of the International Parking and Mobility Institute (IPMI), Alex aims to drive legislative changes and technology advancements in parking, all while remaining committed to community service. In segment two, we sit down with Barby Valdes McDaniel, who shares her lifelong dedication to serving adults with special needs, inspired by her early experiences. She detailed her impactful work at the WOW Center, providing life skills, community education, and employment opportunities for individuals with special needs, as well as the importance of family support. To learn more about and/or contribute to Barby and Alex’s work with the WOW center, visit their website https://wowcentermiami.org/ Here are some key takeaways from this episode: Empathy and Leadership in the Parking IndustrySmart Cities & LegislationThe Power of Personal Connection and Community SupportServing the Special Needs Community Be sure to check out these great clips from Segment 1 with Alex Argudin: 00:21 Meet Alejandra “Alex” Argudin 02:02 Alex's Early Career Journey 04:28 Transition to the Parking Industry 07:31 Challenges and Growth in the MPA 11:43 Leadership and Modern Management 12:43 Innovations and Future Plans 20:11 Expanding Services and Partnerships 32:00 Smart Cities and Technological Advancements 34:43 The Curb and EV Challenges 35:40 Micro Freight Solutions 39:10 Legislation and Policy Hurdles 40:41 Smart City Initiatives 44:30 WOW Center: Supporting Adults with Disabilities 49:54 Balancing Work and Family 52:10 Lightning Round: Personal Insights Segment 2 with Barby Valdes McDaniel: 01:05:06 The Beginning of a Powerful Partnership 01:09:19 A Life-Changing Experience 01:13:45 Daily Operations at the WOW Center 01:19:49 The Impact of Special Needs Individuals 01:21:51 Personal Stories and Inspirations 01:25:30 The Hospice Detour 01:29:32 Supporting Special Needs Families 01:33:50 How to Get Involved with the WOW Center 01:37:24 Final Thoughts and Farewell ​​Want to help the show? Tell us about you! Please visit parkertechnology.com/podcastsurvey and fill out our short survey to help us deliver more great episodes like this one. Connect with Parker Technology. While delivering an excellent customer experience is indeed harder than it looks, we’re the experts. It’s all we do, every day, and we’re darn good at it. If you’d like to learn more about how we make managing the parking experience look easy, visit our website at www.parkertechnology.com, or shoot a note to getstarted@parkertechnology.com

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  4. ١٥ ربيع الأول

    EP 20: Parking Pros and Marketing Must Knows with Dani Crain, John Conway and Kyle Lacy

    To kick off the episode Brian invites Dani Crain and John D. Conway, industry legends and podcast hosts of ‘All Things Parking with Dani and John,” to share their experiences, hot industry takes, and diversity and supporting women in parking.  In Segment 2, Heidi Barber, our VP of Marketing, sits down with Kyle Lacy, CMO of Jellyfish, who shares his journey in marketing growing and scaling leading tech companies. In his segment, we discuss balancing creativity with revenue, the alignment between marketing and sales, personal branding, and strategies to avoid burnout.  Here are some key takeaways from this episode: Hot takes and controversy in the parking industryHow “All Things Parking with Dani and John” came to beThe value of marketing and sales alignmentStrategies to level up your personal brandBe sure to check out these great clips from the show: Segment One: Dani & John Dani's Dog Axel (02:37)Dani's Career Path: From Radio to Parking (05:04)John's Career Path: From Military to Parking (11:23)The Origin of 'All Things Parking' Podcast (19:05)Challenges and Sacrifices in the Parking Industry (35:45)Hot Takes: Smart Cities and EVs (41:56)Empowering Women in Leadership (50:47)Addressing Industry Biases (51:32)Personal and Professional Struggles (56:14)Podcast Crossover and Future Goals (01:05:36)Segment Two: Kyle Lacy Marketing Insights with Kyle Lacey (01:09:16)Sales and Marketing Alignment (01:20:28)Personal Branding and Writing (01:24:00)Lightning Round (01:35:11)​​Want to help the show? Tell us about you! Please visit parkertechnology.com/podcastsurvey and fill out our short survey to help us deliver more great episodes like this one. Connect with Parker Technology While delivering an excellent customer experience is indeed harder than it looks, we’re the experts. It’s all we do, every day, and we’re darn good at it. If you’d like to learn more about how we make managing the parking experience look easy, visit our website at www.parkertechnology.com, or shoot a note to getstarted@parkertechnology.com

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  5. ١ ربيع الأول

    EP 19: Big Ten Parking with Ross Allanson & Female Fleet Leadership with Kathy Wellik

    In segment one of this episode, Brian sits down with Ross Allanson, CAPP, CPP, who is the Director of Parking at the University of Minnesota, Twin Cities Campus.  Ross is an industry veteran, having been in parking since 1989. He shares his wisdom on alternative transportation, micro-mobility, and efficient event parking. Then in Segment two we invite Kathy Wellik, CAFM and Senior Client Success Manager of Agile Fleet to talk about her experience in fleet management.  Kathy and Brian discuss her career transition from banking to fleet management, emphasizing continuous learning and participation in professional organizations. We will also dive into her personal journey navigating male-dominated industries, overcoming gender biases, and restoring a classic 1969 Camaro. Here are some key takeaways from this episode: Cutting edge innovations in parking and transportationThe value of trusted peersElevating women’s voices in male-dominated industriesBe sure to check out these great clips from the show: Segment One: Ross Allanson Meet Ross Allanson: Parking Expert (00:21)Ross's Early Life and Career Beginnings (02:20)Transition to University of Minnesota (05:15)Event Parking Insights (10:11)Leadership and Team Management (22:10)Technological Changes in Parking (28:23)Personal Stories and Reflections (35:30)Lightning Round Questions (41:40 )The Hardest Thing You've Ever Done (44:06 )Empathy in the Workplace (44:55)Parking Challenges and Solutions (47:21)Hobbies and Personal Life (48:40)Proudest Achievements (49:54)Segment Two: Kathy Wellik Fleet Management Insights (54:41)The Importance of Professional Organizations (01:11:03)Women in a Male-Dominated Industry (01:15:18)Fun and Travel Stories (01:20:15)​​Want to help the show? Tell us about you! Please visit parkertechnology.com/podcastsurvey and fill out our short survey to help us deliver more great episodes like this one. Connect with Parker Technology While delivering an excellent customer experience is indeed harder than it looks, we’re the experts. It’s all we do, every day, and we’re darn good at it. If you’d like to learn more about how we make managing the parking experience look easy, visit our website at www.parkertechnology.com, or shoot a note to getstarted@parkertechnology.com

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  6. ١٧ صفر

    EP 18: Equity, Engagement, and Enneagrams: Kenyata Smiley & Nikki Miller on Public and Personal Leadership

    This episode is a deep dive into the world of transportation and personal development. In segment one, we welcome Kenyata Smiley, Transportation Planning Department Manager at HNTB, who shares her inspirational journey from Chattanooga to leading multimodal transportation projects, emphasizing strategic planning, equity, and community engagement. She also discusses her work with the Conference of Minority Transportation Officials and Delta Sigma Theta sorority. In segment two, Nikki Miller, Executive Coach at Kairos Consulting, explores Enneagram types, recounts her decade-long experience homeschooling, her transition to public schooling, and her insights on executive coaching, personal growth, and maintaining a growth mindset.  This episode is filled with relatable anecdotes and crucial takeaways on public participation and continuous self-improvement. Here are some key takeaways from this episode: How to build, manage, and leverage the communityInnovative ways to implement technology in the parking industryWorkplace communication and collaboration based on personality typesBe sure to check out these great clips from the show: Segment One: Kenyata Smiley Kenyata's Early Life and Career Beginnings (01:52)Transition to Public Administration (04:05)Career Growth and Public Sector Experience (05:25)Current Role and Responsibilities (08:36)Equity and Community Engagement (22:25)Challenges and Success Stories (27:33)Life Legacy and Appreciation (45:03) Segment Two: Nikki Miller Nikki's Journey to Executive Coaching (48:16)The Enneagram and Personal Growth (57:16)Meditation and Mindfulness Techniques (1:03:46)Homeschooling and Parenting Insights (01:12:42)​​Want to help the show? Tell us about you! Please visit parkertechnology.com/podcastsurvey and fill out our short survey to help us deliver more great episodes like this one. Connect with Parker Technology While delivering an excellent customer experience is indeed harder than it looks, we’re the experts. It’s all we do, every day, and we’re darn good at it. If you’d like to learn more about how we make managing the parking experience look easy, visit our website at www.parkertechnology.com, or shoot a note to getstarted@parkertechnology.com

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  7. ٣ صفر

    EP 17: Unveiling Parking Challenges with Brandy Stanley, CAPP and Cross-Sector Innovations with Toph Day

    We had seasoned parking professional Brandy Stanley, CAPP on the show to share her incredible ascension within the parking industry.  Brandy, with over 30 years in the parking industry, shares her journey from a valet to a VP role at FLASH, discussing industry challenges, technological advancements, and community importance. In segment two, Toph Day highlights Rally (use code: rallytoph to get a discounted ticket) and all the things that make this conference one-of-a-kind. He also shares insights into cross-sector collaborations, education shifts, and Indiana's new growth-stage fund supporting scaling companies. Here are some key takeaways from this episode: Innovative ways to implement technology in the parking industryTips and tricks to building and leveraging communityCross-sector collaboration and creative convergence and why it mattersBe sure to check out these great clips from the show: Segment One: Brandy Stanley Meet Brandy Stanley (00:21)Brandy's Career Journey (01:52)Valet Stories and Career Reflections (05:22)Challenges in the Parking Industry (08:52)Engaging with Elected Officials (13:55)Technology and Parking (18:31)Personal Stories and Fun Questions (23:30)Lightning Round and Final Thoughts (29:31)Discovering Passion and Career Reflections (40:58)Gratitude for the Parking Industry (41:13)Acknowledging Contributions and Closing Remarks (42:17)FUSION25 User Conference Announcement (43:08) Segment Two: Toph Day Toph’s Entrepreneurial Journey (45:52)Elevate Ventures and Indiana's Innovation Ecosystem (48:27)The Importance of Community and Acceleration (54:31)Challenges and Strategies in Venture Capital (01:00:31)Rally Innovation Conference Highlights (01:07:54)​​Want to help the show? Tell us about you! Please visit parkertechnology.com/podcastsurvey and fill out our short survey to help us deliver more great episodes like this one. Connect with Parker Technology While delivering an excellent customer experience is indeed harder than it looks, we’re the experts. It’s all we do, every day, and we’re darn good at it. If you’d like to learn more about how we make managing the parking experience look easy, visit our website at www.parkertechnology.com, or shoot a note to getstarted@parkertechnology.com

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  8. ١٨ محرم

    EP 16: Championing Allyship & Equity with Joseph R Madison II, and Servant Leadership with Todd Firestone

    Today we welcomed Joseph R Madison II, Associate Director of Parking Operations at Kennesaw State University. In the episode, Joseph shares his urban planning expertise, managing parking for over 43,000 students and staff, as well as his experience connecting students with new opportunities. The conversation also delves into Joseph's involvement in IPMI's Allyship and Equity Advisory Group, as well as the anticipated impact of the World Cup on KSU. In the second segment, we explore crucial golf fundamentals with Todd Firestone, Head Golf Professional at Meridian Hills Country Club. Todd talks about his experience embodying servant leadership, and provides key tips about the importance of the starting position and large muscle engagement in golf swings. He also shares personal anecdotes, including his experiences with singing and the balance of work-life dynamics.  Here are some key takeaways from this episode: Explore steps to become a leader and ally in your communityNeed for change on consumer perspective in parkingQuick tips to improve your golf gameThe importance of service-oriented approaches and leadershipBe sure to check out these great clips from the show: Introducing Joseph Madison: Parking Operations at KSU (00:26)Joseph's Journey: From Urban Planning to Parking Professional (02:27)Challenges and Innovations in Parking Management (04:54)World Cup and Parking: Preparing for Major Events (06:16)KSU's Parking Layout and Technology (08:10)Communication and Enforcement Strategies at KSU (14:31)Joseph's TED Talk: We Are the Neighbors, We Are the World (18:32)Personal Stories and Advocacy for Equity (22:47)The Future of Parking and Community Engagement (36:12)Joseph's Personal Interests and Volunteer Work (40:01)Reflections on Career and Personal Growth (43:56)Joseph's Appreciation and Episode Hopes (46:15)Segment 2 with Todd Firestone: Todd's Journey to Becoming a Head Golf Professional (48:22)The Player Ability Test and the Grind (50:02)Balancing Golf and Professional Responsibilities (50:52)Managing the T Sheet and Member Experience (56:02)Building a Servant Leadership Culture (01:05:53)Golf Lessons: Starting with the Basics (01:14:16)Todd's Musical Talents and Personal Interests (01:22:20)The Importance of Self-Care and Balance (01:25:25)Strength Under Control and Final Thoughts (01:28:46 )Subscribe to Harder Than It Looks. To subscribe to Harder Than It Looks: Parking Uncovered please use the links below: Click Here to Subscribe via Apple Podcasts  Click Here to Subscribe via Spotify Click Here to Subscribe via Amazon Music  If you have a chance, please leave a rating and review on Apple Podcasts by clicking here. Thank you so much! ​​Want to help the show? Tell us about you! Please visit parkertechnology.com/podcastsurvey and fill out our short survey to help us deliver more great episodes like this one. Connect with Parker Technology. While delivering an excellent customer experience is indeed harder than it looks, we’re the experts. It’s all we do, every day, and we’re darn good at it. If you’d like to learn more about how we make managing the parking experience look easy, visit our website at www.parkertechnology.com, or shoot a note to getstarted@parkertechnology.com

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We as parking professionals know that parking is hard. However, we make it look easy to those from the outside looking in. The myriad technologies, processes and people that a parking operator has to wrangle on any given day is mind-numbing, and every parking facility is unique. While certain verticals share similar pain points, we know better than many how nuanced every operation can be. We created this podcast to facilitate connections and illuminate solutions to common problems within the parking and mobility industry. We aim to do so by highlighting the voices of experts in the space, discussing trends and forward-looking technological innovations, and providing professional food for thought. All in an effort to help one another get better at what we know is harder than it looks…parking a car.

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    Harder Than It Looks: Parking Uncovered

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