Ep 19: Do your clients trust you? with Michelle Hughes

This episode we welcome Michelle Hughes to the podcast. Michelle is CMO and Board Member for McCarthy Durie Lawyers and also runs her own full-service marketing agency, Atom Branding.

Having recently finished her MBA studies from QUT this year, her capstone assignment explores the role trust plays in service-based industries. This project allowed for the development of a repeatable framework to build trust with clients and improve customer satisfaction and loyalty ratings.