Ep 2: HealthKart Makes India Fitter With Bizom

India, the world’s most populated country, with 1.4 billion residents, is a country where nearly half the population is unhealthy. From malnourished children to adults unaware of deficiencies in their system, India has a myriad of health and nutrition problems. Taking care of your health has never been a part of this country’s education. And the first thing that comes to mind when one thinks of staying healthy is “It's expensive”.

But Indian-born HealthKart is now changing this by making health and nutrition affordable and accessible. Bridging the nutritional gaps with products that don’t pitch the pocket, the company is making preventive healthcare a way of life.

In this podcast, Arijit Sen - General Manager of HeathKart sheds light on how the concept of healthcare has evolved over the years and why it is becoming more and more important to embrace a healthy lifestyle. With nearly a decade’s experience in the health industry, Arijit will share his insights on how the behaviour of the consumer has changed over the years and which consumer segments focus on which type of healthcare.

In conversation with Prarabdh Mishra from Bizom, Arijit shares the growth story of HealthKart, which was founded in 2011 and how the brand has evolved over the decade in its mission to make healthcare a priority for Indians.

We also discuss how Healthkart is leveraging Retail Intelligence to evolve from its D2C model to build a more sustainable business and the importance of having efficient route-to-markets, for building that sustainability.

Arijit deep dive into the various retail intelligence tools HealthKart leverages to build a superior distribution ecosystem and be everywhere where the potential consumers are.