EP. 20 From a Copywriter to an Agency CSO: Brand Strategy Principles with Maureen Alves

Maureen Alves is the Chief Strategy Officer (CSO) at Havas Health Plus, a creative and experience design agency focused on health. We talk about her journey from a copywriter to the top of her profession and her philosophies about brand building.

Learn more about Maureen Alves:

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Top 10 Principles

Brand Strategy is:

1.     Leading with empathy

2.     A state of mind

3.     Nature with nurture

4.     Starting with clutter, ending in clarity

5.     Seeing from different perspectives

6.     Multi-dimensional and evolving

7.     Finding the hidden gem

8.     Not being afraid of being human, being vulnerable

9.     A team sport, not a solo endeavor

10.  Honest and true

Episode website URL:

https://www.howiechan.com/blog/podcast-maureenalves-ep20 

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