The Business Case For Women's Sports

Caroline Fitzgerald
  • 4.8 (53)
  • 体育
  • 一周一更

Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business to invest in women’s sports, and our #GOAL is to prove it.

  1. Ep. #163 Checking In On Ally’s Game-Changing Commitment To Women’s Sports, ft. Stephanie Marciano

    2天前

    Ep. #163 Checking In On Ally’s Game-Changing Commitment To Women’s Sports, ft. Stephanie Marciano

    In episode #163 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Stephanie Marciano, Ally’s Head of Brand & Sports Marketing. Since joining Ally in 2021, Steph has been at the forefront of building one of the most impactful sports marketing portfolios in the industry.  From leading Ally’s 50/50 pledge, WNBA partnership, and investments across golf, soccer, basketball, and more, Ally has been a leader in the women’s sports movement and has helped catalyze incredible growth and investment across the industry.  In this episode, Steph shares: ⚡️ Why Ally chose women’s sports as an anchor of its sports marketing strategy – and how the 50/50 pledge is reshaping the industry. 🏆 How Ally evaluates ROI and the business case for investing in women’s sports. 🔥 The story behind Ally’s new multi-year partnership with the WNBA. 💡 Advice to other brand leaders about why now is the time to invest in women’s sports. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

    22 分钟
  2. Ep. #162 How The WPSL Pro Is Aiming To Close The Gap Between College And Pro Women’s Soccer ft. Megan Oglesby

    6天前

    Ep. #162 How The WPSL Pro Is Aiming To Close The Gap Between College And Pro Women’s Soccer ft. Megan Oglesby

    In episode #162 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Megan Oglesby, an investor and board member of WPSL Pro, which is a forthcoming sanctioned Division II women’s professional soccer league.  The launch of WPSL Pro will mark the first time that the U.S. has a second-division women's pro league. To date, fifteen teams have been confirmed by the league, helping to close the gap between women’s soccer opportunities at the collegiate and pro levels.  In this episode, Megan shares the league’s plans and why now is the right time to build a sustainable, community-driven women’s soccer league that unlocks new markets for growth within women’s sports.  More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

    30 分钟
  3. Ep. #161 Inside Publicis Media’s Bold Bet On Women’s Sports, ft. Talia Raviv

    8月26日

    Ep. #161 Inside Publicis Media’s Bold Bet On Women’s Sports, ft. Talia Raviv

    In episode #161 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Talia Raviv, the Global CEO of Publicis Media, and the leader of the team behind the newly launched, Women’s Sports Connect. The Women’s Sports Connect is a groundbreaking new solution from Publicis Media & Publicis Sports helping brands invest in women’s sports at scale. 🚀 From media & content to sponsorships, NIL, and events, the Women’s Sports Connect program is helping to connect advertisers with opportunities to reach the women’s sports audience.  In this episode, hear Caroline & Talia discuss how Publicis is solving the fragmentation problem when it comes to women’s sports media, unlocking real business outcomes for brands, and making sure women’s sports don’t get left on the sidelines. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

    34 分钟
  4. Ep. #160 How The Gainbridge Super League Is Taking Women’s Soccer To The Next Level, ft. Mike Nichols & Amanda Vandervort

    8月19日

    Ep. #160 How The Gainbridge Super League Is Taking Women’s Soccer To The Next Level, ft. Mike Nichols & Amanda Vandervort

    In episode #160 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Amanda Vandervort, the President of the Gainbridge Super League (formerly known as the USL Super League), and Mike Nichols, the Chief of Sponsorship Strategy & Activation at Group 1001, parent company of Gainbridge. In April 2025, the USL Super League and Gainbridge announced a historic multi-year partnership that included naming rights. The deal made Gainbridge the first-ever entitlement partner of a professional soccer league in the United States.  In this episode, hear: What’s on the horizon for the Gainbridge Super League.Why Gainbridge is dedicating over 40% of its sports sponsorship dollars to women’s sports.Why it’s great business to invest in women’s soccer. 🗓️ Save-the-date! The Gainbridge Super League kicks-off on Saturday August 23, 2025 and will run through May 2026.  More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

    28 分钟
  5. Ep. #159 How Tipt Ventures Is Reimagining The Sports Economy by Centering Women, ft. Fielding Kidd Jamieson

    7月29日

    Ep. #159 How Tipt Ventures Is Reimagining The Sports Economy by Centering Women, ft. Fielding Kidd Jamieson

    In episode #159 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Fielding Kidd Jamieson, Co-Founder & Managing Partner at Tipt Ventures, which is an investment platform grounded in the thesis that women will be a driving force in the transformation of sports. Fielding has spent her career helping brands unlock value in sports, and now, in partnership with Co-Founder Ami Galani, she is focused on unlocking the incredible opportunity that exists at the intersection of women x sports.  Fielding & Ami created Tipt Ventures to identify and invest in businesses within the sports economy that serve women as athletes, fans, and consumers. In this episode, Fielding shares:  ⚡️ Why the team at Tipt Ventures believes women will be a driving force in the transformation of sports. 📈 Why early‑stage investment in women‑focused sports startups is the key to sustainable industry transformation.🤝 Why centering women at every touchpoint isn’t just ethical, it unlocks new market growth in sports.More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

    33 分钟
  6. Ep. #158 The Story Behind TOGETHXR And “Everyone Watches Women’s Sports”, ft. Paula Hughes & Sarah Bergstrom

    7月25日

    Ep. #158 The Story Behind TOGETHXR And “Everyone Watches Women’s Sports”, ft. Paula Hughes & Sarah Bergstrom

    In episode #158 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Paula Hughes & Sarah Bergstrom, two of the key leaders at TOGETHXR. TOGETHXR is a women’s sports media platform that was co-founded by Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird back in 2021.  Since its founding, TOGETHXR has redefined how women athletes are covered, celebrated, and amplified in culture. In this episode, hear Sarah & Paula share: 📺 How TOGETHXR is taking women’s sports content beyond just stats & scorelines.📈 The story behind their iconic “Everyone Watches Women’s Sports” shirt & campaign.⚡️Why women’s sports is one of the most exciting & positive investment opportunities in the world. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

    40 分钟
  7. Ep. #157 How e.l.f. Beauty Is Boldly Disrupting Women’s Sports, ft. Patrick O'Keefe

    7月22日

    Ep. #157 How e.l.f. Beauty Is Boldly Disrupting Women’s Sports, ft. Patrick O'Keefe

    In episode #157 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Patrick O’Keefe, the Chief Integrated Marketing Officer at e.l.f. Beauty.  e.l.f. has emerged as one of the boldest brands investing in women’s sports.  From hockey to racing to wrestling, Patrick and his team at e.l.f. are doing it differently, and showing up in underserved spaces to rewrite the playbook for how brands connect with women athletes & fans. In this episode, Patrick shares: 🌍 Why e.l.f.’s approach is rooted in purpose, equity, and cultural disruption.🏁 Why they’ve diversified their women’s sports portfolio to include soccer, wrestling, racing, hockey and more. 💬 Why it’s essential that brands get in the game & invest in women’s sports. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

    26 分钟
  8. Ep. #156 The Data Behind How Women’s Sports Are Driving The Growth Of The Entire Sports Industry, ft. Laura Andriani

    7月8日

    Ep. #156 The Data Behind How Women’s Sports Are Driving The Growth Of The Entire Sports Industry, ft. Laura Andriani

    In episode #156 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Laura Andriani, the Senior VP of Consulting at Two Circles, to dive into her team’s new report: The U.S. edition of the 2024 Sports Attendance Review. The report contains some pretty significant findings about the role that women’s sports are playing in the overall growth of live sports attendance. In this episode, Laura shares: How women’s sports are responsible for half ‼️ of the year-over-year growth in total live sports attendance.Insights into women’s sports fan behavior, including how 70% of WNBA ticket buyers are women.…AND why women’s sports have so much room for growth. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

    28 分钟
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Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business to invest in women’s sports, and our #GOAL is to prove it.

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