Ep. 20: Statement of Authority

The statement of authority is something you can install and start using right away in your business. By using a statement of authority in your presentations and conversations, it allows for you to separate yourself from those you compete with and get your clients to lean into what you are saying. Making a statement such as, "In my experience" or "what I've found when working with others like you" gives your prospect or client the comfort that you have been here before and can help them.