Ep. 20: The Femtech Entrepreneurial Journey: Expert Advice & Insights from Catherine Hendy (ELANZA)

As a women’s health founder, creativity is the backbone of your company’s success. This is particularly true in an industry where less than 4% of all venture capital funding goes towards women’s health. Using innovative and community-driven tactics to raise capital, test and launch your product, and earn revenue is essential. In this episode of FemInnovation, host Bethany Corbin sits down with Catherine Hendy, co-founder of ELANZA Wellness, to walk through her startup journey and the creative paths she’s taken to fund her startup and contribute to long-term women’s health research. Bethany and Catherine discuss pros, cons, and personal experiences with accelerator programs, raising venture capital funds, and crowdfunding; how to overcome the daily challenges of building a health tech product; how founders can use their product’s data to contribute to women’s health research; the power of technology to help patients actively manage their health; how to incorporate clinical and scientific voices into product development, and much more. Join us for an exciting episode to hear first-hand advice from a femtech founder whose making significant strides in the endometriosis field. 

About Catherine Hendy:

Catherine Hendy is the co-founder and Chief Operating Officer of ELANZA Wellness, co-author of the book “Everything Egg Freezing” and an ex-BBC producer and program maker. She is focused on the intersection of technology, behavioral science, and wellbeing, is a member of the British Fertility Society, and judged the European Fertility Awards. Catherine was selected as one of 13 Innovators Shaping the Future of Health 2024 by Fortune Health. 

 About ELANZA Wellness: 

ELANZA’s virtual care platform, EverythingEndo, helps people with endometriosis unlock more symptom free days. Catherine and the founding team graduated Techstars New York in 2021 and are also backed by Human Ventures, Gaingels, the Accel Scout Fund, and leading angels in the digital health space. ELANZA has been named a “health startup to watch” by MedCity and has been featured in Techcrunch, BBC, NPR, Grazia, FemTech Insider, Future of FemTech, Women of Wearables, and more.  

RELEVANT LINKS: 

• Learn more about ELANZA at this website. 
• Purchase “Everything Egg Freezing” on Amazon. 

 Connect with Our Guest, Catherine Hendy: LINKEDIN

 Follow Our Host, Bethany Corbin: WEBSITE | LINKEDIN | INSTAGRAM | ADDITIONAL LINKS