EP. 21 A Creative & a Strategist Walk Into a Studio: Creating Desire in Brands with Meg Beckum & Paul Collins Healthy Brand with Howie Chan

In this episode of the Healthy Brand Podcast, I had a great discussion with Meg Beckum, Executive Creative Director and Paul Collins, Executive Director of Strategy & Innovation from Elmwood, a brand design consultancy. We dove into the potential conflicts of creatives and strategists, where to find big ideas, and how to create desire in the world of healthcare.Learn more about Meg and Paul:Meg LinkedInPaul LinkedInElmwoodLessonsStrategy needs to be provocative by having a point-of-viewCh...