Ep. 22 | Cars, Community & Crafting the Perfect Cup | Alex Gutierrez Unico Coffee

Join Jordan Ryan as he chats with Alex Gutierrez about his unique journey from a military background to founding Unico Coffee Co. Alex shares his initial experiences with coffee and how his passion for cars intertwines with his coffee ventures. Discover the story behind Unico Coffee Co.'s business approach and Alex's espresso setup that draws in customers. They discuss the challenges of pop-up events and navigating city regulations, as well as Alex's future vision for community engagement. The conversation touches on balancing entrepreneurship with personal motivation, leveraging veteran resources, and strategies for organic growth. The episode also includes sponsor mentions.

From the Streets to the Coffee Scene: How Alex Gutierrez Built Unico Coffee Co.

Welcome back to Mind Body Mushroom, brought to you by Windansea Coffee—makers of the world’s best mushroom-infused coffee, lattes, and functional drinks. Fuel your mind and body with adaptogenic coffee that actually tastes good. Check us out at windanseacoffee.com and follow us on Instagram: @windanseacoffee.

What’s Brewing in This Episode? This week, host Jordan Ryan sits down with Alex Gutierrez, founder of Unico Coffee Co., a mobile coffee experience that blends craft coffee, car culture, and unapologetic individuality. Operating out of a 1992 Mercedes 300TE wagon, Alex isn’t just serving coffee—he’s building a movement.

🔥 Topics We Cover:

How Alex went from Navy veteran to coffee entrepreneur Why his love for street culture and vintage cars shaped his brand The grind of pop-up coffee, from city permits to growing a following The similarities between car culture and specialty coffee (fuel vs. craft) What it’s like launching a business in San Diego’s coffee scene The vision for a future Unico Coffee brick-and-mortar 🎙 Why You Should Listen: If you’re a coffee lover, entrepreneur, veteran, or car enthusiast, this episode is for you. Alex shares real talk on building a brand from scratch, hustling through challenges, and staying true to your unique vision.

Follow & Support Unico Coffee Co. 🚗 Instagram: @unicocoffeeco

📍 Catch Unico Coffee at a Pop-Up Near You! Follow Alex on IG & TikTok to see where he’s pulling shots next.

🎧 Listen Now: https://podcast.windanseacoffee.com/episodes/hXQCruBDyAI

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Follow Windansea Coffee on IG: @windanseacoffee Grab a bag of mushroom-infused coffee at windanseacoffee.com Subscribe to Mind Body Mushroom so you never miss an episode

(0:00) Introduction to Alex and his coffee journey (0:55) Sponsor: Wind and Sea Coffee (1:15) Alex's initial experiences with coffee and military background (2:25) Alex's passion for cars and its connection to coffee (11:33) The story of Unico Coffee Co. and its business approach (18:42) Alex's espresso setup and attracting customers (25:37) Overcoming challenges with pop-up events and city regulations (31:16) Alex's future vision and community engagement (36:41) Balancing entrepreneurship with personal motivation (43:00) Leveraging veteran resources and education in media production (53:59) Strategies for organic growth and marketing (54:07) Sponsor: Wen and C coffee