EP 222: Unlock Billion-Dollar Sales Strategies w/ Mark Cox

Mark Cox (founder of In the Funnel Sales Coaching and the author of 'Learn to Love Selling: The Universal B2B Sales Playbook). Mark shares his journey from being an entrepreneur in the student painting industry to leading one of North America's foremost B2B sales coaching companies. He discusses the evolution of professional B2B sales into a form of management consulting, emphasizing the importance of intelligence, passion, optimism, and humility. With a deep dive into effective sales coaching, leadership, and the relevance of empathy in sales, Mark provides invaluable insights for entrepreneurs and sales leaders looking to improve their techniques and strategies. Tune in to learn about the critical elements of a successful sales playbook and how to foster a growth mindset within your sales team.