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Special Guest: Phil Lempert, consumer behavior analyst

The bird flu outbreak has transcended egg producers in the farming industry to become a critical economic disruptor and potential public health threat. With consumers spending 53 percent more on eggs in January 2025 compared to the previous year, this potential pandemic illustrates the fragility of our food systems despite technological advances. Join Shelley and Phil Lempert, expert analyst on consumer behavior, marketing trends and the changing retail landscape, as they discuss how the bird flu crisis is creating complex challenges for retailers, restaurateurs, supply chain executives, and public health officials alike. 

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