EP. 23 A Contrarian’s View on Branding - How to See, Think, & Do Different with Ulli Appelbaum Healthy Brand with Howie Chan

In this conversation with Ulli Appelbaum, Founder and Chief Strategist at First the Trousers then the Shoes – a brand research and strategy boutique, author and creator of the brand positioning workbook and a set of best-selling positioning method cards, we break down how Ulli became a contrarian and get his take on using that superpower to build winning brands.Learn more about UlliLinkedInhttps://first-the-trousers.com/ Other resourcesThe brand positioning workbookPositioning method car...