Ep 25 Events and Sponsorships for a Membership Based Organization - Amber Gunst

In this podcast we talk to Amber Gunst, the CEO at the Austin Technology Council, a membership based organization geared toward leaders in the Austin Tech Community. Key topics in this episode include: -How the ATC utilizes events as part of their community engagement and membership strategy. -The challenges of organizing events across a wide ranging member base. -Identifying the right marketing channels for B2B events -The best way to approach businesses for event sponsorships. As a female leader in the tech space, Amber shares her personal experience of being perceived as aggressive when displaying the same behaviors as her male colleagues. Amber gives advice on how to manage this double standard and reframe the conversation.