Ep 27 Creating and Marketing a Food Festival

In this episode we talk to Kevin Baxter, owner of Vivid Festivals, who has over 20 years experience working in entertainment and marketing. Kevin talks to us about his upcoming food festival, The Big Dill, and his goal to build the biggest online pickle brand through events, content and community building. Key Topics: -Building a brand around something people have a preexisting affinity for -Finding the right partnerships -Moving away from the food sample model -Short and long term strategies for sponsors -Building awareness and an online community -Utilizing influencers -Promotion, promotion promotion - including activations -Communication is the key to a better experience for all