PPC Ponderings Podcast

Kirk Williams
  • 4,9 (9)
  • МАРКЕТИНГ

While many PPC Podcasts are in interview format, we'll be taking more of an investigative look at key themes in the world of Digital Advertising in our Core episodes. Episodes will be split into Core episodes with a journalistic approach and production, and Bonus episodes with an interview format of the experts used in each Core episode. Taken from the chapters of Kirk Williams' (PPCKirk) book: Ponderings of a PPC Professional, much has already shifted in the PPC landscape, and we'll interview smart PPCers and dig into themes in a fresh way to give you an insightful and interesting look at the changing world of PPC Marketing.

  1. Bonus: It's All About User Consent with Bethany Singer-Baefsky of iRobot - Digital Privacy Interview

    09.09.2022 · БОНУСНЫЙ КОНТЕНТ

    Bonus: It's All About User Consent with Bethany Singer-Baefsky of iRobot - Digital Privacy Interview

    This interview will challenge what you thought you knew about digital privacy as Bethany Singer-Baefsky, the Director of Privacy and DPO at iRobot schools us all on the complex nature of digital privacy and security.  Make sure to listen to this one with your pondering cap on, because there is a ton to think through! If you missed it, go listen to our Core episode on Privacy where Bethany is one of the guests we interview as we ponder the deeper concepts of digital privacy, and how that specifically impacts digital advertising.  Want to be a guest on the PPC Ponderings Podcast? Apply here! Interested in PPC help for your business? Check out ZATO (over $10K/mo in ad spend) Check out MAKROZ (under $10K/mo in ad spend) Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

    50 мин.
  2. Bonus: A Deeper Conversation about Digital Privacy & Security - Simon Poulton Interview

    04.08.2022 · БОНУСНЫЙ КОНТЕНТ

    Bonus: A Deeper Conversation about Digital Privacy & Security - Simon Poulton Interview

    In this bonus interview with Simon Poulton of WPromote, we go deeper into the concept of digital privacy, digital security, user permission, GDPR, and how this all impacted Simon's wedding day.   Simon is Vice President of Digital Intelligence at Wpromote and oversees the Data Strategy & Marketing Science teams. He has worked with an array of global brands to guide their approaches to data-driven marketing including Forever 21, NBC Peacock & Whirlpool. If you missed it, go listen to our Core episode on Privacy where Simon is one of the guests we interview as we ponder the deeper concepts of digital privacy, and how that specifically impacts digital advertising.  Want to be a guest on the PPC Ponderings Podcast? Apply here! Interested in PPC help for your business? Check out ZATO (over $10K/mo in ad spend) Check out MAKROZ (under $10K/mo in ad spend) Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

    51 мин.

  3. 29.06.2022

    Ep 5 - Privacy, Security, & Digital Ecosystem Confusion

    Let's throw caution to the wind and wade into the giant, legally confusing territory of digital privacy. In this episode, we talk with two privacy experts. While neither is an attorney (they both wanted us to point that out), both have extensive experience pondering the reality of digital privacy, as well as privacy's lesser known but more important sibling, digital security.  We talk data rights, privacy definitions, and why the ecosystem that is the internet has to stop being ignored in this debate as zero-data enthusiasts push for increased legislation. How did Apple's iOS14.5 impact businesses and privacy?  We'll hit these questions and more in this important episode.  Episode Interviewees: Bethany Singer-Baefsky , Director of Privacy at iRobotSimon Poulton, VP of Digital Intelligence at WpromoteWant to be a guest on the PPC Ponderings Podcast? Apply here! Interested in PPC help for your business? Check out ZATO (over $10K/mo in ad spend) Check out MAKROZ (under $10K/mo in ad spend) Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

    33 мин.
  4. Bonus: All About Retail Media - I Bet You Learn Something Today - Elizabeth Marsten Interview

    09.06.2022 · БОНУСНЫЙ КОНТЕНТ

    Bonus: All About Retail Media - I Bet You Learn Something Today - Elizabeth Marsten Interview

    In this episode, we pick the brain of Tinuiti's Elizabeth Marsten. I've (Kirk) known Elizabeth for years back when we both dug into Google Shopping, and now she's gone over to the dark side of retail media. Or the light side. However you look at it, retail media is here to stay and there's nobody better to think it through than Elizabeth. Crank this episode up while waiting for your Target Pickup, but don't forget to listen to the Core episode on the Supply Chain crisis first.  Want to be a guest on the PPC Ponderings Podcast? Apply here! Interested in PPC help for your business? Check out ZATO (over $10K/mo in ad spend) Check out MAKROZ (under $10K/mo in ad spend) Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

    37 мин.
  5. Bonus: The iOS14 Kaboomski, Testing Frameworks, and Inventory Management During a Supply Chain Crisis with Chris Johnson of CTC

    09.05.2022 · БОНУСНЫЙ КОНТЕНТ

    Bonus: The iOS14 Kaboomski, Testing Frameworks, and Inventory Management During a Supply Chain Crisis with Chris Johnson of CTC

    In this episode, we dive deep... and I mean Marianas Trench deep, into the brilliant brain of Chris Johnson (of Common Thread Collective). A common name, for an uncommon guy, Chris showed a mastery on a multitude of Ecommerce topics and we dig into them in this bonus guest episode with him. We discussed iOS14.5 and how brands may have overreacted to reporting issues, thoughts on inventory management during a supply chain crisis, and the importance of recognizing where specific ad channels are in the buyer journey.  As a reminder, Chris was interviewed in our last Core episode on the Supply Chain crisis, so if you haven't caught that one yet, make sure to give it a listen first. Want to be a guest on the PPC Ponderings Podcast? Apply here! Interested in PPC help for your business? Check out ZATO (over $10K/mo in ad spend) Check out MAKROZ (under $10K/mo in ad spend) Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

    58 мин.
  6. Bonus: Prepping for Worst Case Scenarios, Should Manufacturing Move to the US, & More with Sean McGinnis of KURU Footwear

    12.04.2022 · БОНУСНЫЙ КОНТЕНТ

    Bonus: Prepping for Worst Case Scenarios, Should Manufacturing Move to the US, & More with Sean McGinnis of KURU Footwear

    There is a reason Sean McGinnis has moved up to President in a short time at KURU Footwear! Enjoy listening him talk about their handling of the Pandemic response, supply chain issues, inflation, and iOS14.5. You'll hear about scenario prepping and more in this valuable bonus episode.  As a reminder, Sean was interviewed in our last Core episode on the Supply Chain crisis, so if you haven't caught that one yet, make sure to give it a listen first. Want to be a guest on the PPC Ponderings Podcast? Apply here! Interested in PPC help for your business? Check out ZATO (over $10K/mo in ad spend) Check out MAKROZ (under $10K/mo in ad spend) Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

    42 мин.
  7. Bonus: Train Robberies, Shipping Conglomerates, and Employee Purpose with Mike Beckham

    23.03.2022 · БОНУСНЫЙ КОНТЕНТ

    Bonus: Train Robberies, Shipping Conglomerates, and Employee Purpose with Mike Beckham

    What do water bottles, train robberies, inventory management, 7x increases in shipping containers,  employee purpose and the great job exit, have to do with one another? They're all topics of today's fascinating conversation with Simple Modern CEO, Mike Beckham. From Mike's first reactions to Covid, to his company's purpose and how that translates into keeping employees around, you won't want to miss this next interview! As a reminder, Mike was interviewed in our last Core episode on the Supply Chain crisis, so if you haven't caught that one yet, make sure to give it a listen! Want to be a guest on the PPC Ponderings Podcast? Apply here! Interested in PPC help for your business? Check out ZATO (over $10K/mo in ad spend) Check out MAKROZ (under $10K/mo in ad spend) Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

    45 мин.

  8. 10.03.2022

    Ep 4 - The Supply Chain Crisis. What Went Wrong & How is Ecommerce Responding?

    Two years ago, the pandemic started a chain of events that would hit the supply chain in ways it had never before been impacted in the more global economy of Ecommerce. We're talking to DTC brand owners and Ecommerce / Retail agency people to get an idea of what happened, why it happened, and how we can better prepare ourselves for continued supply chain difficulties.  In this episode, we interview four people who deal with this on a daily basis:   Mike Beckham, CEO of Simple ModernElizabeth Marsten, Senior Director of Marketplace Services at TinuitiSean McGinnis, President of KURU FootwearChris Johnson, Director of Strategy at Common Thread CollectiveMake sure to watch for each of these interviewee's individual episodes, as these were masterclasses in ecommerce, thinking far beyond the supply chain!  Want to be a guest on the PPC Ponderings Podcast? Apply here! Interested in PPC help for your business? Check out ZATO (over $10K/mo in ad spend) Check out MAKROZ (under $10K/mo in ad spend) Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

    41 мин.
См. все (18)

4,9
из 5
Оценок: 9

Об этом подкасте

While many PPC Podcasts are in interview format, we'll be taking more of an investigative look at key themes in the world of Digital Advertising in our Core episodes. Episodes will be split into Core episodes with a journalistic approach and production, and Bonus episodes with an interview format of the experts used in each Core episode. Taken from the chapters of Kirk Williams' (PPCKirk) book: Ponderings of a PPC Professional, much has already shifted in the PPC landscape, and we'll interview smart PPCers and dig into themes in a fresh way to give you an insightful and interesting look at the changing world of PPC Marketing.

Информация

  • Автор
    Kirk Williams
  • Годы выхода
    2021 - 2022
  • Выпуски
    18
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © 2024 PPC Ponderings Podcast
  • Сайт подкаста
    PPC Ponderings Podcast