Ep 31. Advertising & Marketing 101

In this episode of the Evolve Podcast, hosts Louis and Sam delve into the complexities of marketing and advertising. They discuss personal updates, the blurred lines between marketing and advertising, and the challenges faced in digital marketing. The conversation highlights the importance of brand alignment, real-world marketing examples, client expectations, and the competitive nature of marketing strategies. The hosts share insights from their experiences, emphasizing the need for transparency and accountability in marketing efforts. In this conversation, the speakers delve into the intricacies of marketing and advertising, discussing budgeting strategies, the power of brand marketing, and iconic examples from companies like Nike and Red Bull. They explore the differences between marketing and advertising, the importance of generational marketing, and the impact of subtle marketing tactics. The conversation also highlights case studies of marketing failures, such as Threads and Google Glass, and the role of celebrity endorsements in shaping brand perception.

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