Ep 311 - Online vs Offline Marketing For Entrepreneurs With Michelle Nedelec

Kim welcomes Michelle Nedelec to the show. A kindred spirit who spent her time failing forward until it all finally clicked and she realized it was up to her to determine what success is.

In today’s episode she talks about both online and offline marketing and where to start to see the most results.

Michelle Nedelec has over 20 years of experience in Executive Coaching, working with clients ranging from 8 figures to solopreneurs. Michelle runs the creative side of her Infusionsoft Done-For-You Marketing Tech services company helping entrepreneurs set up and maintain their Infusionsoft (Keap Max Classic) through her company, Awareness Strategies at AwarenessStrategies.com

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Transcript


Welcome to the author to authority podcast and today I am so thrilled to have Michelle natelec here with us and one of the reasons is I think there's a lot of confusion today with entrepreneurs about whether they should be building their business online or offline. So I'm quite interested in today's conversation with Michelle and we're gonna be focusing online versus offline marketing for entrepreneurs and what does that mean and what does that look like? So Michelle has over 20 years experience in executive coaching, working with clients ranging from solo preneurs to eight figure clients. She runs the creative side of her infusion Soft, done for you marketing tech service company, helping entrepreneurs to set up and maintain their infusion Soft through her company awareness strategies. So welcome to the show, Michelle, thank you for having me, I'm super excited to be here. Are you impressed? That was a really great opening. Now, why is that well articulated? There's some hard stuff in there, I'm going well, I think that's meant for print, not waiting just laughing because I always have my guests give me their bios because everyone's like, oh I love your introductions, Yeah, I didn't write a single word of it, Michelle. I would love to start the show by just having you share a little bit about who you are and how did you come to this place where you know, you're doing this executive coaching and you know, helping entrepreneurs with their marketing, Awesome. Well, try and give you that kind of the highlight version and we can delve into whatever you like. But basically in 2003 I started a speaking company and we started training Bob proctor seminars and we quickly morphed into doing our own seminars into just expanding that business going into the mindset. I started another company that was all about being able to help people to change their mindsets and then the executive coaching, specializing in business. And eventually we got our award, very prestigious award for our work with PTSD. So to me understanding the mind and how we create change as quickly as possible. Was fascinating and it was particularly fascinating in the entrepreneurial world because entrepreneurial are infamous for being able to take information, apply it right away in order to be able to get the result right away and that to me was fantastic and fascinating. You have no choice there was that kind of helped push the results along. People are more way more motivated when it comes to money than they are in their health and their relationship, pretty sure that's what it was. Yeah, So in about 2014, 15, somewhere in there, people started asking for more content online, so they wanted videos and they wanted to be able to con