Ep. 32 Barry Hott on How to Get People Invested in Your Content

Barry Hott is a growth consultant with more than a decade of experience guiding brands through advertising and strategy on every social platform. After working with a who’s who of Fortune 500 companies and viral DTC brands like Harry’s and Keeps, he has branched out on his own as an Austin-based consultant. In this episode Jason picks his brain about how to get paid social to pull people into caring about your brand.

In this episode of Ecommerce Building Blocks, Jason and Barry Hott talk about why Barry is still excited about making ads even after the social media landscape has changed so much. He  believes that meeting customers where they are is the #1 principal behind successful advertising no matter the medium. He and Jason talk about structuring a business to make sure this is always possible even when technology or trends change. Then they shift to Barry’s theory of getting around the brain’s ad-blockers by creating content that places attention and engagement above branding.

Topics Discussed:

-Differences between creating ads for startups and for Fortune 500 companies

-The challenge of shifting messages between platforms

-Why internal dev is not always the best for your marketing plan

-What every business owner should factor into their 10 year plan

-How to get people to care about your brand

-What it takes to break through the noise

-Making people feel something or getting them to want to solve a problem

-Differences between DTC twitter and mega-advertising twitter

-Stunt cars

Barry’s LinkedIn: ​​https://www.linkedin.com/in/binghott/

Barry’s Twitter: https://twitter.com/binghott

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