Ep. 34 How to Bring AI Into Your Healthcare Company & Change Marketing/ Comms Forever

Adrianna Hosford is the CMO for Artera, a digital health company. In this episode, she discusses her career journey and the importance of communication in connecting with others. She explains how she implemented AI tools, specifically Gen AI in her role at Artera to enhance content creation and streamline processes. She also discusses the evolving nature of word-of-mouth marketing and the role of community in building brand loyalty.

Chapters:

00:00 Introduction and Overview
01:29 The Power of Communications and Marketing
03:39 The Role of Advanced Word of Mouth
12:20 Enhancing Content Creation with AI
20:03 The Importance of Governance and Ethics in AI
35:18 Streamlining Content Creation with AI Tools
37:55 The Human Element in Decision-Making
41:59 The Evolution of Word-of-Mouth Marketing
44:30 Modern Word of Mouth and the Importance of Human Testimonials
48:20 Building Community and Leveraging Existing Communities
52:45 The Challenges of Virtual Communication and the Need for Human Connection
53:26 Learning from Mistakes and Battling the Inner Critic
57:35 Maintaining Client Relationships through Rigorous Proofing and Checking
01:01:25 Everyone is Learning and Figuring It Out
01:04:22 The Essence of a Brand and the Need for Adaptation

Connect with Adrianna on LinkedIn.

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