Ep. 34 Navigating the Startup Scene and Business Challenges: Building Sustainable Businesses with Justin McLeod

Welcome to the DO GOOD X podcast, where hosts Kimberly Daniel and Stephen Lewis highlight changemakers transforming industries and communities. This episode features Justin McLeod, founder of Surthrive and creator of Atlanta Tech Village's first pre-accelerator program. Justin shares his journey from startup challenges to launching Square One Startup School for non-traditional entrepreneurs. Tune in for insights on avoiding founder pitfalls, sourcing opportunities in Atlanta, and building sustainable businesses while prioritizing well-being.

IN THIS EPISODE: 

(00:00) Introduction

(04:41) Justin’s inspiration for Surthrive and the challenges he experienced

(12:49) Common mistakes made by founders

(17:40) Where to seek opportunities in Atlanta

(24:50) What resources are available for startups

(28:29) What should founders consider for the long-term viability of their business

(32:45) The “Off the Cuff’ segment 

(40:08) How your well-being impacts the sustainability of your business

KEY TAKEAWAYS:

• Avoid rushing: Validate your idea, test the market, and define its value before investing in product development to avoid wasting resources
• Embrace flexibility: Founders should adapt to feedback and market needs, pivoting as necessary. Starting with a service-based product can generate sales and fund a sustainable tech solution
• Lack of knowledge hinders founders, making education and guidance key to confident, strategic decisions and success

RESOURCES:  

DO GOOD X - Website

DO GOOD X - Podcast

DO GOOD X - LinkedIn

DO GOOD X - YouTube

DO GOOD X - Spotify

DO GOOD X -  Instagram

Surthrive - Website

Justin McLeod - LinkedIn

GUEST BIO: 

Justin McLeod is a visionary entrepreneur dedicated to uplifting his community through innovation and economic development. Guided by his mantra, “Think Big. Start Small. Work Fast,” he has opened doors for underrepresented entrepreneurs, pioneering Atlanta Tech Village’s first pre-accelerator program for women and people of color. As founder of Surthrive, a consultancy helping small businesses scale, Justin has supported over 500 socially disadvantaged businesses, creating 800+ jobs and raising $44M in capital. Inc. recognizes him and NPR and continues to drive positive change, bridging gaps and empowering innovators.