Ep. 35 Why a Resale Strategy is the Next Sustainability Move for Fashion Brands

When you think about starting your own sustainable fashion brand there’s one thing you may be considering that traditional fashion brands aren’t thinking anything about… and it’s the end-life of the clothing you sell. In other words, when your customer is done wearing the garment they purchased from you, where will it end up? There are several different ways to approach the lifecycle of the clothing you’re selling but there’s one specifically that I want to highlight today. And for those of you who get ahead of the trend, it could mean another revenue stream for your business… 

Resources mentioned in this episode:

McKinsey article: https://www.mckinsey.com/capabilities/sustainability/our-insights/style-thats-sustainable-a-new-fast-fashion-formula

Forbes article: https://www.forbes.com/sites/pamdanziger/2022/07/05/the-tribe-of-fashion-thrifters-is-growing-thredup-invites-brands-to-get-on-board/?sh=389490f02ae0

Columbia Climate School article: https://news.climate.columbia.edu/2021/06/10/why-fashion-needs-to-be-more-sustainable/