Business Real Talk- Content Marketing & Sales Innovation Without the BS

Nas Echeverria
Business Real Talk- Content Marketing & Sales Innovation Without the BS

Are you an established business owner looking to take your growth to the next level? Want to simplify your growth and client acquisition with sustainable strategies that help you scale without being dependent on algorithms and ever-changing marketing tactics? Do you want simple, sustainable, and actionable tips to take you from the best-kept secret to go to in your industry? And the most important question: what do you need to do to make it happen? If any of those questions left you saying “Yep! That’s me!” Then I’m happy to tell you that this podcast was made specifically for you. Each episode of The Business Real Talk Podcast will teach you the straightforward, no-fluff business strategies to level up your offer, profit, and marketing. Nas shares her 18+ years of marketing and business experience to help you create a strategy that massively grows your business. Each episode is a raw, straightforward, and honest look at how to create a long-term, sustainable, and scalable business. You will learn simple, actionable, and sustainable tips you can use to create a business and marketing strategy that will take you to the next level. So if you are an established business owner that is in it for the long haul and needs someone to give it to ‘em straight to get there, then this is your sign to listen & subscribe to the Business Real Talk Podcast for simple, actionable, sustainable, strategies that will take your business to the next level.

  1. 1 NGÀY TRƯỚC

    Ep 112: Follow This to Offload Your Sales and Marketing without Losing Your Voice or Conversions

    Book your free Growth Optimization Call: easyyesleads.com/call You are not your client acquisition system!!   Because if your business depends on you for client acquisition, you’re on the fast track to burnout. You can’t scale if every lead, sale, and decision runs through you. That’s why in this episode, we’re talking about Adaptive Pre-Selling Systems—a method that lets you offload client acquisition without losing your voice or conversions. Inside, we’re breaking down: ✔The non-negotiable order of operations that makes offloading marketing and sales full-proof ✔ The outdated outsourcing advice that actually kills sales ✔ How to build a system that attracts, nurtures, and converts leads without you It’s time to stop being the bottleneck in your business. Let’s build a system that scales. Tune in now.   - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Binge the Mini Series: EasyYesLeads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/book-call/ Come hang out with us and share your biggest takeaways from the show: Facebook: https://www.facebook.com/nasecheverria Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ TikTok: https://www.tiktok.com/@nextlevelupceo   Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    20 phút
  2. 25 THG 2

    Ep 111: The Netflix Effect Explained: How to Hook & Convert Your Audience Like Netflix

    Most marketing strategies slow down the buying process. More content. More follow-ups. More friction. But what if your leads moved through the decision cycle as effortlessly as binge-watching their favorite Netflix series? That’s the Netflix Effect—a strategy designed to create obsessively loyal clients who make fast, easy buying decisions. In this episode, we’re breaking down: ✔ Why traditional marketing drags out the sales process ✔ How to create a bingeable buying experience that accelerates conversions ✔ The secret to positioning your offer as the only choice in your market If you’re tired of slow, frustrating sales cycles, this is the game-changer you’ve been looking for. Tune in now. - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Binge the Mini Series: EasyYesLeads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/book-call/ Come hang out with us and share your biggest takeaways from the show: Facebook: https://www.facebook.com/nasecheverria Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ TikTok: https://www.tiktok.com/@nextlevelupceo   Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    26 phút
  3. 20 THG 2

    Ep 110: The “Set it and Forget It” Marketing Strategy

    Ever get tired of trying to keep up with the next big marketing change? It seems like with every market shift, algorithm shift, or just a shift in the wind, you have to burn your entire marketing strategy down and start over! Let me show you how to create a timeless, sustainable, and effective marketing strategy that gets results now AND for years from now.  In this episode, we’re breaking down: ✔ Why market saturation and declining trust are shifting buyer behavior ✔ How to create a marketing strategy that targets high-intent buyers who are always buying ✔ The 3 key pieces to creating a Set it And Forget It strategy that works for decades to come. Instead of constantly chasing trends, learn how to create a sustainable, timeless marketing strategy that drives demand, converts the right buyers, and keeps your business ahead—without the burnout. - Related Episodes: Articulating Expertise: How to Help your audience 'Get it' and Value Your Work: https://nextlevelupceo.com/articulating-expertise/ Marketing Angles that Blow Your Business Up: https://nextlevelupceo.com/marketing-angles/   Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Binge the Mini Series: EasyYesLeads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/book-call/ Come hang out with us and share your biggest takeaways from the show: Facebook: https://www.facebook.com/nasecheverria Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ TikTok: https://www.tiktok.com/@nextlevelupceo   Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    32 phút
  4. 11 THG 2

    Ep 109: Articulating Expertise: How to Help Your Audience ‘Get It’ and Value Your Work

    Your work is powerful—but is your audience truly getting it? If you’ve ever felt like your expertise is ahead of the curve and struggle to communicate its full value, you’re not alone. In this episode, we’re diving into a framework that helps you: ✔ Transform complexity into clear, compelling messaging ✔ Differentiate between a proprietary method and an offer framework ✔ Avoid the biggest mistakes—like over-explaining or boxing yourself into a niche The right clients need to instantly recognize your value. Learn how to position your work so it stands out, resonates, and attracts high-intent buyers who can truly articulate your genius.   - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Binge the Mini Series: EasyYesLeads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/book-call/ Come hang out with us and share your biggest takeaways from the show: Facebook: https://www.facebook.com/nasecheverria Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ TikTok: https://www.tiktok.com/@nextlevelupceo   Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    21 phút
  5. 5 THG 2

    Ep 108: Business Models that Scale (and fuel you)

    Most business owners build their businesses backwards—chasing revenue, scaling too fast, and burning out in the process. But what if your business model actually fueled you instead of drained you? In this episode, we’re breaking down how to create a business model that: ✔ Aligns with your strengths, lifestyle, and long-term goals ✔ Scales sustainably without the constant hustle ✔ Prioritizes predictable, high-profit revenue Plus, I’m giving you a sneak peek into the Gold Standard Clients Workshop and the High Profit Scaling Model—where we focus on innovation, inbound demand, bingeable conversions, and retention systems to build a business that grows without exhausting you. If you want a business that works for you (instead of the other way around), this episode is for you. - Register here for our Upcoming Gold Standard Clients Workshop happening this February 7! https://nextlevelupceo.com/gold-standard-clients/ - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Binge the Mini Series: EasyYesLeads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/book-call/ Come hang out with us and share your biggest takeaways from the show: Facebook: https://www.facebook.com/nasecheverria Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ TikTok: https://www.tiktok.com/@nextlevelupceo   Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    29 phút
  6. 29 THG 1

    Ep 107: Marketing Angles that Blow Your Business Up

    Ever wondered how brands like Nike, Spotify, and Apple went from relatively unknown to household name? What if I told you, they didn’t start out as instant success stories, but they made one drastic change that catapulted their success. It wasn’t changing their products—it was about nailing their marketing angles. These brands have mastered the art of identifying what their audiences truly desire and leveraging it to create irresistible demand. In this episode, I’m breaking down how you can use these Marketing Angles to quickly blow your business up to generate the visibility, leads and sales you want: The five core buying motivations: status, simplicity, belonging, transformation, and certainty How to uncover and test the perfect marketing angle that aligns with your audience Demand Spark: A step-by-step framework to craft messages that spark demand and drive scalability If you’re ready to build a movement-driven brand that doesn’t just sell—but resonates—this episode is for you. - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Binge the Mini Series: EasyYesLeads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/book-call/ Come hang out with us and share your biggest takeaways from the show: Facebook: https://www.facebook.com/nasecheverria Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ TikTok: https://www.tiktok.com/@nextlevelupceo   Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    21 phút
  7. 22 THG 1

    Ep 106: Podcast Profit Secrets: Turn Listeners into Paying Clients Fast

    Is your Podcast Profitable? Let me show you how to make your Podcast your secret weapon for growing your client base. The problem? Most people approach their podcasts all wrong, focusing on lead generation and listener numbers instead of what really matters: accelerating relationships! What if your podcast could move listeners from curiosity to commitment—faster than ever? In this episode, I’ll show you how to transform your podcast from a top-of-funnel attention-grabber into a middle-of-funnel nurturer that drives real results. We’ll cover: Why traditional podcast strategies fall short and what to do instead The ‘OneTouch Content System’ that aligns your episodes with client acquisition How bingeable content accelerates decision-making by meeting personalized buying triggers It doesn’t matter if you’re just starting or you’ve been podcasting for years—this episode will help you make your podcast a key driver of business growth. Related Episode Ep 105:  Building a Sales System that guarantees ROI  Ep 102: How to Sell So People Love Buying From You   - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Binge the Mini Series: EasyYesLeads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/book-call/ Come hang out with us and share your biggest takeaways from the show: Facebook: https://www.facebook.com/nasecheverria Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ TikTok: https://www.tiktok.com/@nextlevelupceo   Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    32 phút
  8. 15 THG 1

    Ep 105: Building a Sales Ecosystem that Guarantees ROI

    Building sales funnels is out; creating a cohesive sales ecosystem is in. Funnels often focus on one piece of the puzzle—but your success comes from the bigger picture. What if every part of your business—messaging, positioning, marketing, sales, and delivery—worked together like a well-oiled machine? This episode flips the script on traditional funnel-building and introduces the Easy Yes Method—a proven way to create a sales ecosystem that guarantees ROI while you build. I’ll show you: Why focusing on individual components leads to “blind spot building” How to integrate your systems for synergy, not silos The bird’s eye approach to sustainable, long-term growth If you’re ready to stop spinning your wheels and start seeing real results, this episode is for you. - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: EasyYesLeads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/book-call/ Come hang out with us and share your biggest takeaways from the show: Facebook: https://www.facebook.com/nasecheverria Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ TikTok: https://www.tiktok.com/@nextlevelupceo   Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    21 phút
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Giới Thiệu

Are you an established business owner looking to take your growth to the next level? Want to simplify your growth and client acquisition with sustainable strategies that help you scale without being dependent on algorithms and ever-changing marketing tactics? Do you want simple, sustainable, and actionable tips to take you from the best-kept secret to go to in your industry? And the most important question: what do you need to do to make it happen? If any of those questions left you saying “Yep! That’s me!” Then I’m happy to tell you that this podcast was made specifically for you. Each episode of The Business Real Talk Podcast will teach you the straightforward, no-fluff business strategies to level up your offer, profit, and marketing. Nas shares her 18+ years of marketing and business experience to help you create a strategy that massively grows your business. Each episode is a raw, straightforward, and honest look at how to create a long-term, sustainable, and scalable business. You will learn simple, actionable, and sustainable tips you can use to create a business and marketing strategy that will take you to the next level. So if you are an established business owner that is in it for the long haul and needs someone to give it to ‘em straight to get there, then this is your sign to listen & subscribe to the Business Real Talk Podcast for simple, actionable, sustainable, strategies that will take your business to the next level.

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