Ep-39 - How a Mom's quest for the best lunchbox for her kids lead to a world-class lifestyle brand. Meet Sara Chemma - Founder of Citron

What makes each brand popular? It's not just a logo or a tagline.
But knowing the pain point of the customers and making a small business brand out on that pain point. Solving a problem of customers is the key aspect.

Today we have a guest Sara Chemma, founder of the brand Citron, (Citron) The market-leading company in the field of innovative lifestyle products with a presence in over 27 countries worldwide.

LinkedIn Handle-
Sara Chemma - https://www.linkedin.com/in/sarachemmaa
Citron - https://www.linkedin.com/company/citron-dubai/

Let me show you what’s inside:

01:50 - Background about Sara & her brand Citron
02:46 - How long did Sara take to build her Business idea and reach the shelves of the store?
03:35 - How did Sara convey her USP of the brand to her customers
05:29 - How she reaches out to 27 countries in the short span of time  
06:47 - What was the biggest challenge Citron faced?
08:30 - How did she get 7 figure funding?
09:40 - How did Sara secure awards for herself & her brand?
10:40 - How important is a marketing plan and how does Citron nail it?
13:14 - How did Citron survive during the Pandemic Phase?
14:53 - How was the transition from having an online store to an offline store?
17:29 - Advice for aspiring business owners especially mompreneurs

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