Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, Game Marketing Strategist and Consultant
  • 5.0（2則評分）
  • 電子遊戲
  • 隔週更新

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.

  1. 1 天前

    Ep 414 - The Secret to Supercharging Indie Teams with Irena Pereira

    Indie studios face tight budgets, small teams, and pressure to deliver big ideas with limited resources. Meanwhile, AI in game development sparks fears of job loss and soulless design. How can small teams stay human-centered while competing at scale? In this episode, we’ll explore how generative AI can be an ally instead of a threat by discussing practical ways to speed up preproduction, validate concepts and even reduce burnout, all while staying creative, human-centered, and true to their vision. Episode Shownotes Link:

    55 分鐘

  2. 8月5日

    Ep 413 - Bridging the Gap Between Developers and Artists with Rick Williams & Rodrigo Alonzo

    Bringing a game to life means more than writing great code or creating stunning art, it requires harmony between both. But technical collaboration between developers and artists often hits snags, from miscommunication to mismatched expectations. In this episode our guest explores how to build workflows that support both sides of the pipeline, drawing from their own experience as a Unity developer and project coordinator for creative and educational game projects. Episode Shownotes Link:

    51 分鐘

  3. 7月29日

    Ep 412 - How to Keep Players Coming Back with Sergei Vasiuk

    If you ever had issues or concerns about why your players leave, well... it's not because your game is bad, they leave because you stop giving them reasons to stay. So today, we tackle how effective Live Ops strategy builds real player loyalty, exploring event design, personalization, and content cadence that turn casual players into regulars. The amazing thing is, this doesn't just apply to Live Ops either. Learn how to balance monetization with trust, avoid common retention pitfalls, and create a sustainable approach that keeps your players coming back for more.   Episode Shownotes Link:

    54 分鐘

  4. 7月22日

    Ep 411 - The Overlooked Key to Game Dev Productivity with Gilad Levanon

    Indie devs juggle tons of different task and responsibilites, and in that chaos do everything they can to maintain productivity. However, regardless of their effort to stay efficient and on task, most don't realize they're ignoring one of the most powerful tools for clarity, creativity, and decision-making: sleep.  That’s why today we’re going to go deep into valuable insights on how healthy sleep habits not only protect your mental health but also amplify your creative output, maintain efficiency and improve productivity for years to come.    Episode Shownotes Link:

    1 小時 5 分鐘

  5. 7月15日

    Ep 410 - What Indies Need to Hear But Rarely Do with Jason Della Rocca

    Between making a great game and having the drive to do it, it’s still only half the battle. Indie studios love chasing creativity, but often struggle to establish core business fundamentals that can turn passion into profit. That’s why today we’re going to pull back the curtain on what it really takes to stand out and succeed in games. From funding pitfalls to publishing strategies, we’ll unpack the often-overlooked realities of running a successful studio, what founders often get wrong, and how to de-risk and shift toward smarter stainability  Episode Shownotes Link:

    54 分鐘

  6. 7月8日

    Ep 409 - Designing Emotionally-Driven Games with Nicholas O'Brien

    Many games are fun, but few stay with us after the credits roll. So today, we’re going to dive into how indie devs can use game mechanics, narrative, and aesthetic choices to create emotional resonance and meaning in their titles. From narrative tools to methods that focus on player empathy, we unpack the secrets behind making games that create a lasting impact. Episode Shownotes Link:

    58 分鐘

  7. 7月1日

    Ep 408 - How Indies Will Save the Industry with Erik Reynolds

    Mainstream game development is at a crossroads—bloated budgets, safe bets, and sequel fatigue are threatening innovation. But the indie scene might just be the industry’s best hope. In this episode, our guest unpacks how indies are not only surviving but reshaping the gaming landscape. We dig into what makes indie studios uniquely suited to lead the next wave, and how publishers, platforms, and players can help this movement thrive. Episode Shownotes Link:

    1 小時 9 分鐘

  8. 6月24日

    Ep 407 - How Game Mechanics Can Transform How We Learn with Micah Greenleaf

    Leveling up in real life takes more than just discipline, passion and trying to level up others, it takes smart design. In this episode, we explore how game design principles can help us, devs and creators, develop practical life skills, reframe personal challenges, and even learn more effectively from that process. To today, we’re going unpack how instructional design and narrative systems, can turn real-world friction into real momentum. Episode Shownotes Link:

    57 分鐘
顯示全部 (221)

預告片

評分與評論

5
（滿分 5 顆星）
2 則評分

簡介

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.

資訊