EP #460 - Cyrill Gyger: How to Sell 3D Radar Tech to Public Hospitals

Timestamps:

8:43 - Aligning co-founder incentives with company success 

18:21 - How can radars track our breathing?

25:45 - Partnering up with Innosuisse

30:25 - B2B selling to hospitals

33:47 - Selling to an industry in crisis

This episode was co-produced with Innosuisse.

About Cyrill Gyger:

Cyrill Gyger is the co-founder and CEO of QUMEA, a company that offers digital mobility monitoring for patient safety. Cyrill holds an MSc in Engineering from Berner Fachhochschule BFH and worked for Zühlke Group and Xovis before starting QUMEA in 2019.

QUMEA uses a one-of-a-kind sensor and companion software to continuously monitor the activity and mobility of every patient inside a hospital or care facility, and is able to automatically call for help, depending on the individual needs of each patient. This prevents falls, makes therapy success measurable, improves patient outcomes and noticeably relieves the burden on care. Their radar is capable of sending signals of extremely different wavelengths in very quick succession, which allows them to measure whether the patient is walking about the room, but also whether the patient is even breathing. The fact that their product is a radar, and not computer vision, enables the assurance of data protection. 

QUMEA sells mostly to public hospitals in Switzerland, Germany and Sweden. Their usual first point of contact are nurses, who are also the product’s users. QUMEA’s very clear ROI is what gets them the attention of these institutions, but they still have to bear with rather long sale cycles (due to the nature of public sector constraints, and to the amount of stakeholders within each hospital), and they almost always have to go through a pilot phase with their prospective customers first.

Cyrill is a strong believer in aligning co-founder incentives with the success of their company, which is why all 4 co-founders have invested their own money to buy shares from QUMEA. Other employees have also done so. This way, everyone rows in the same direction and gives it their all, because if the company tanks, it’s their money that’s gone forever, too.

The cover portrait was edited by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.smartportrait.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

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