Campaign Mode

Sami Barnett & Morgan Bridges
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Welcome to your go-to podcast for marketers in the gaming industry. We'll dive into current events, share best practices, stay ahead with trending topics and explore exciting opportunities for brands. Join us as we navigate the dynamic world of gaming and help you level up your marketing (maybe even hear free ideas 😉). Reach out to us at tmagaming@wearetma.agency for questions or to discuss how we can collaborate and drive success together.

集數

  1. EP 8 I Mastering the Media in Gaming With Alex Lee from Digiday

    8月13日

    EP 8 I Mastering the Media in Gaming With Alex Lee from Digiday

    Ready to level up your PR game? In this episode of Campaign Mode, we’re joined by Alex Lee, an acclaimed reporter from Digiday, to uncover the secrets of creating buzzworthy campaigns in the fast-paced world of gaming. From viral launches to headline-grabbing partnerships, the gaming industry knows how to capture attention—and Alex is here to spill the tea on what truly works in today’s crowded media landscape. Whether you’re a gaming brand or a marketer from another industry looking to tap into the hype, this episode is packed with actionable insights! 🔥 What you’ll learn in this episode: - What makes a gaming PR campaign stand out in a world full of noise - The essential ingredients for a successful media push - How to leverage cultural moments, celebrity collaborations, and global events for maximum impact - How to handle backlash and turn negative attention into an opportunity If you want to master the art of media and PR in gaming, don’t miss this episode! --- Disclaimer: The views, information, or opinions expressed during this podcast episode are solely those of the individuals involved and do not necessarily represent those of Campaign Mode, TMA, affiliates, employees, sponsors, or partners. Campaign Mode and TMA do not verify the accuracy, completeness, or validity of any statements made by guests, and they expressly disclaim any liability for any errors or omissions in the content provided by guests. The inclusion of any guest, reference, or link does not imply an endorsement or recommendation. All statements, comments, and opinions expressed by guests are their own and are not endorsed or adopted by Campaign Mode or TMA. Listeners are encouraged to perform their own research and consult with a qualified professional before making any decisions based on the content of this podcast.

    26 分鐘
  2. EP 7 I The World of Fortnite: From Battle Royale to Cultural Architect

    5月27日

    EP 7 I The World of Fortnite: From Battle Royale to Cultural Architect

    Fortnite is no longer just a game — it’s a full-blown ecosystem shaping the future of entertainment, culture, and brand marketing. On this episode of Campaign Mode, we dissect Fortnite's transformation and the massive brand collabs that are turning it into a one-stop cultural platform. 🎮 Whether you're a marketer, gamer, or brand strategist — this is your blueprint for how to do gaming right.

    30 分鐘
  3. EP 6 I Authenticity vs. Pandering: Marketing DOs & DON'Ts in Gaming

    4月24日

    EP 6 I Authenticity vs. Pandering: Marketing DOs & DON'Ts in Gaming

    Gamers are passionate, loyal, and deeply skeptical of anything that feels inauthentic. So how can brands actually earn their trust—without getting roasted for being out of touch? In this episode of Campaign Mode, we break down what authenticity really means in the gaming world, why it matters more than ever, and how marketers can show up in a way that drives success for their brand.

    25 分鐘
  4. EP 5 I From Field to Controller: The Crossover of Sports & Gaming

    3月7日

    EP 5 I From Field to Controller: The Crossover of Sports & Gaming

    In this episode of Campaign Mode, we're diving deep into the electrifying intersection of sports and gaming! Coming off the coattails of the biggest night in sports, we're exploring how traditional sports are embracing the gaming world, and how gaming culture is reshaping the sports landscape.

    21 分鐘
  5. EP 4 I New Year, New Gaming Strategy

    1月13日

    EP 4 I New Year, New Gaming Strategy

    In this episode of Campaign Mode, Sami & Morgan talk about all things gaming in 2025. From trends in the space we're tracking, to industry events, to new titles coming, we're here to help strategize as you're finalizing your plans for 2025.

    28 分鐘
  6. EP 3 I Defining the Different Gaming Audiences for your Brand

    2024/12/24

    EP 3 I Defining the Different Gaming Audiences for your Brand

    There are a lot of misconceptions and assumptions about the gaming audience, who they are and what they do. In this episode of Campaign Mode, we double tap into each generation and break down the best ways a brand can reach them. Sources: Deloitte I Digital Media Trends 2024 Newzoo I Global Gamer Study 2024 Finances Online I Video Game Demographic Statistics Entertainment Software Association I 2024 Essential Facts About the U.S. Video Game Industry

    21 分鐘
  7. EP 2 I Level Up Your eCommerce Strategy Through Gaming

    2024/11/22

    EP 2 I Level Up Your eCommerce Strategy Through Gaming

    Level up your brand through an eCommerce Gaming Strategy. Gaming is an opportunity to drive more than impressions, it can also grow audiences, sales. Watch to learn how! In this episode, Sami & Morgan dive into: - Roblox's foray into the eCommerce world - Walmart Discovered: an eComm channel for the wholesaler, on a gaming platform - E.L.F. Cosmetics' Virtual Kiosk in their "E.L.F Up!" Experience on Roblox - What's next for Gaming and eCommerce?

    12 分鐘
  8. EP 1 | Unlocking the Power of Transmedia

    2024/10/29

    EP 1 | Unlocking the Power of Transmedia

    From video games to streaming platforms and beyond, Transmedia is transforming the entertainment landscape. Tune in with Sami & Morgan to discover how this innovative approach can help your brand reach new heights and connect with your audience in unprecedented ways. In this episode, we'll discuss: - Fallout TV Series’ engaging storytelling to captivate both new and existing fans. - Netflix expands the reach of its IPs while engaging with viewers on a new level. - Fortnite’s innovative approach brings together gamers and music enthusiasts. Sources/Context: Fallout TV Series: https://www.forbes.com/sites/paultassi/2024/04/21/fallout-4s-525-increased-playercount-is-approaching-helldivers-2/?sh=9bcb40b3e89e https://variety.com/2024/tv/news/fallout-amazon-series-ratings-1235985817/

    13 分鐘
  • 共 8 集

簡介

Welcome to your go-to podcast for marketers in the gaming industry. We'll dive into current events, share best practices, stay ahead with trending topics and explore exciting opportunities for brands. Join us as we navigate the dynamic world of gaming and help you level up your marketing (maybe even hear free ideas 😉). Reach out to us at tmagaming@wearetma.agency for questions or to discuss how we can collaborate and drive success together.

資訊

  • 創作者
    Sami Barnett & Morgan Bridges
  • 活躍年代
    2024年 - 2025年
  • 集數
    8
  • 提供者
    The Marketing Arm