Ep. 6 | Brian Wallace - It's All About The Story

Summary In this episode of the Grow with the Flow podcast, host Dov interviews Brian Wallace, founder and president of Now Sourcing, a leading content marketing agency. Brian shares his journey from technology to marketing, emphasizing the importance of storytelling in branding and the need for companies to evolve into media entities. He discusses the significance of networking, building meaningful connections, and creating unique conference experiences that foster genuine dialogue. Brian also highlights the power of personal branding and the necessity of overcoming personal barriers to connect with others. The conversation concludes with insights on finding inspiration and motivation in both personal and professional life. Chapters 00:00 Introduction to Brian Wallace and Now Sourcing 06:11 The Evolution of Infographics and Storytelling 12:33 Crafting Compelling Brand Narratives 19:28 Mystery Marketing and Brand Engagement 25:06 Reimagining Conferences and Networking 32:21 The Power of Influence 41:35 The Art of Meaningful Connections 47:19 Rethinking Conferences and Networking 53:08 Creating Serendipity in Business Takeaways Brian Wallace emphasizes the importance of storytelling in marketing. Every company should consider itself a media company. Networking is about building meaningful relationships, not just collecting contacts. Conferences should facilitate genuine conversations, not just be a numbers game. Personal branding is crucial for success in today's market. The art of conversation is often lost in large conferences. Emotional storytelling backed by data is key to engaging audiences. Overcoming personal barriers can lead to greater connections. Inspiration can come from overcoming past traumas and challenges. The right mindset can transform how you approach networking and business. Brian Wallace -   / nowsourcing   Dov Carpe -   / dovcarpe  https://nowsourcing.com/