EP 62: 8 Small Business Marketing Mistakes That Can Be Fatal

In this episode of The Tactical Entrepreneur podcast, Steve talks about  Business marketing mistakes that can be fatal: 

• treating your marketing as an expense, instead of an investment.
• not having written a fully worked-out marketing plan that comes along with the budget
• targeting the wrong audience
• not being unique 
• not knowing what competitors are doing
• not recognizing how critical your current customers are
• having a weak online presence
• not knowing marketing metrics

“It's so important to make sure that you know your your numbers and honestly, probably one of the most, if not the most important thing. If you know your numbers, all these other things are going to fall into place.”

   - Steve Schabacker

How To Get Involved:

Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.

You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com.

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