Ep. 64: Getting 25k organic app downloads w/ Caleb Dykema from Vault

Ep. 64 features Caleb Dykema from Vault, which is the Mint of sports betting.

Hear him discuss:

• His background as a Mechanical Engineer and creating physical products before getting into software (including one that he patented!)
• How the initial version of Vault as a simulation engine led to the discovery of new user problems, resulting in an early pivot
• Why he focuses so much of his time on customer development, and how interviewing hundreds of people has helped shape the product
• Generating 25,000+ app downloads organically last NFL season, and how he is planning to reach his goal of 80,000 MAU next NFL season
• Why he thinks “personalization is gonna be the name of the game over the 3-5 years”
• How he thinks about the affiliate business model, and why he “doesn't think that anybody's really mastered revenue generation quite yet”

Learn more 👇

➡️ Vault website

➡️ Caleb Dykema on Linkedin

➡️ Vault on Linkedin

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This episode is brought to you by SBC Summit North America, the biggest dedicated igaming and sports betting event in North America, which returns to New Jersey May 9-11.

To learn more and secure your ticket for SBC Summit North America visit www.sbcevents.com, and make sure to use promo code BSP23 for $200 of your pass.